10/08/2026
WELLβ¦ THIS IS AWKWARD. π
Someone has nominated Edmonton Family Medical Centre for the Marketing & Communications Excellence Award in the 2026 Cairns Chamber of Commerce Business Excellence Awards.
Yes. FOR OUR FACEBOOK PAGE. π³π
We donβt know whether to laugh, cry, or immediately delete several yearsβ worth of evidence. Apparently years of:
π publicly tormenting our doctors
π taking the p**s out of Medicare
π photographing questionable staff behaviour
π photographing Doug, our skeleton, passed out in the toilet after State of Origin in compromising lacy underwear
π posting things that probably should have required management approval
π and generally carrying on like a medical centre with absolutely no adult supervisionβ¦
β¦is now called MARKETING EXCELLENCE.
WHO KNEW?! π We genuinely thought we were just amusing ourselves and occasionally reminding people to get their flu shot.
Apparently weβve had a marketing strategy this whole time.
πππ But now things have become alarmingly serious.
Because to continue through the awards process, we have to submit an actual application.
With proper questions. About things like strategy, objectives, engagement, innovation, outcomes and measurable success.
So basically, we now have to take several years of ridiculous posts, questionable medical humour, staff harassment, skeletons, memes, rogue kitchen knives, Medicare meltdowns and general carry-on and convince a judging panel that⦠we were not just entertaining ourselves.
WE MEANT TO DO ALL OF THIS.
βYes, Judge, repeatedly humiliating the doctors was integral to strengthening brand awareness.β
πππ
In all seriousness we are super chuffed.
Our page has always been about having a laugh with you.
So to the mysterious person who nominated usβ¦
THANK YOU. β€οΈ
We are genuinely touched (and slightly horrified).
But also ... WHAT HAVE YOU DONE?! π
Right.
Better go write about our βstrategic marketing objectives.β