07/09/2026
Before you try the next wellness trend, ask one question. Who benefits from this?
Body Image and Eating Disorders Awareness Week is on now, 7 to 13 September, and this year's theme is redefining wellness, the stories we're sold about health and our bodies.
Wellness culture rarely announces itself as a diet. It arrives as discipline, as optimisation, as a cleaner version of you. It is sold through routines, supplements, tracking and before and after stories. But narrow ideals dressed up as health can still drive body dissatisfaction, disordered eating and eating disorders.
If you are concerned about yourself or someone you know, the ACT Eating Disorders Clinical Hub is a centralised intake and triage service for anyone in the ACT concerned about themselves or someone else with an eating disorder. The Hub is free and takes referrals from anyone concerned about themselves or someone else, on 02 5124 4326. Butterfly's National Helpline is 1800 33 4673.