17/08/2026
🎙️ In this episode of Your Pharmacy Career Podcast 🎙️
Host Krysti-Lee Patterson sits down with Emi Gosling - former community pharmacy proprietor, ex-TGA delegate, and founder of e-MAS Medicine Advertising Services - to explore the often misunderstood world of pharmacy advertising compliance.
💡 Her three rules of thumb for anyone posting about their services on social media:
• Education, advertising or content? Know the difference. Promoting healthcare products and services is regulated, and that includes content someone else created for you.
• Running a full-scope clinic? Promote the service, not the product. Talk about the consultation or the condition you're treating, not the medicine used to treat it.
• Launching something new? Understand what can actually be advertised. The rules for health claims differ across foods, cosmetics and therapeutic goods.
“Any media is advertising. A poster on your wall, a post on your page, the same rules apply to both.”
Emi also shares the career story behind the expertise: from community pharmacy ownership, to being made redundant when her TGA delegate role was legislated away, to building an independent consultancy from nothing.
If you post about your pharmacy on social media, even occasionally, this episode is worth your time.
👉 Available now on all leading platforms. 🎙️
Link: https://www.ravensrecruitment.com.au/your-pharmacy-career-podcast
This is the Your Pharmacy Career Podcast, proudly produced by Raven’s Recruitment - the experts in pharmacy career and locum services for over 30 years!
Proudly brought to you by the Pharmaceutical Society of Australia. The PSA is committed to empowering pharmacists through advocacy, innovation, and industry-leading professional development. To become a member or learn more about how the PSA can support your career, visit www.psa.org.au.