Phillip Liao

Phillip Liao I help clinic owners and health professionals improve their sales and communication skills.

12/06/2026

You don't feel comfortable raising prices overnight.

Everyone needs to feel their worth by working their way there - and one of the ways to do that is by creating value for your ideal patient.

You want patients to be sold on you BEFORE they even come to see you.

That's how the premium players get past pricing barriers - people have already decided to buy before they even walk in the door.

Full strategy session highlights on my YouTube channel (link in bio).

11/06/2026

If you're a contractor physio and you want to earn 150K, you will HAVE to raise your prices if you want to do it within a 38 hour week.

Rather than 'shimmy' your way to it, create so much value in your consults and digital presence that your prices 'make sense' to your patients.

As you increase your retention based off sound service, clinical reasoning and outcomes - there will come a point when you raise prices.

And when you do - raise them. Know your worth and make the move.

10/06/2026

The 240K Solo Physio Blueprint

This is exactly how one of my clients grew his business from 22 patients to 240K/year in just under 18 months.

The catch? He caps himself at 40 patients a week - max.

Full video on YT (link in bio).

New YT now up!This time its a deeper tactical dive into how one of my solo physiopreneur clients went from 22 patients a...
09/06/2026

New YT now up!

This time its a deeper tactical dive into how one of my solo physiopreneur clients went from 22 patients a week in Feb 2025 to now doing 40/week and yearly revenue of 240k.

I dont believe theres any innate benefit to solo clinic work versus team - the risk is higher in solo and skill demand is higher, but if you know how to play the game, your financial reward is higher.

On the other hand, working for someone as part of a team is great if you value a team environment and you like to leave work at work. You also worry about less and just focus on being a great clinician.

For the record, if you suck at being in teams - go solo. You'll save yourself and your boss a lot of time and headache.

If you prefer having more 'life' outside of work, working for someone is better.

Either way, if you do decide to be on your own - now you have a blueprint on YouTube.

Link in bio!

02/06/2026

The problem with everyone learning digital advertising is the 'first mover' advertising is disappearing.

Similar to when clinics first adopted a social media page - those who were active organically grew their businesses.

Now, every clinic has an organic page, and the advantage has disappeared.

The next move was to learn how to use the advertising engines. Those who moved first, captured eyeballs and they thrived.

Many of them thrived purely because no one else was doing it.

Now everyone is.

And now to stand out, clinics are using discounts to attract new patients.

On a short term, strategic level - it makes sense.

Get new patients, impress, hope they stay.

But in the long term, I just haven't seen it work sustainably.

A discount attracts patients who want a discount. It doesn't necessarily attract a patient who 100% wants to work with you.

And when you inevitably charge the standard follow-up fee - they will scurry away (especially if you offered a large discount).

As a group of professionals, a discount strategy is a loss for the community as a whole.

Patients start seeing consults as a discountable commodity.

Other clinics feel pressured to lower prices.

Employees get paid less.

It's a race to the bottom.

Win by creating and giving value - not by cheapening your service.

I've been seeing clinics advertising huge discounts on their services and while I personally don't recommend it, I under...
02/06/2026

I've been seeing clinics advertising huge discounts on their services and while I personally don't recommend it, I understand the logic behind it.

I just shot a YT video breaking down how all my private clients are still getting 4-5 new patients a week on their ad spend WITHOUT offering one discount.

There are three key components.

1. Differentiation.

2. Your asset library.

3. Your product itself.

As more clinic owners improve their digital marketing skills - all ads will cancel each other out.

These strategies are timeless and will outlast any digital advertising strategy.

Full video link in bio.

25/05/2026

This is how you answer when a patient asks you for a miracle... and it's a lot simpler than you think.

You just need to talk about how you would help.

And to be willing to walk away.

These two things will strongly set the interaction in your favour and most patients will respect you more for it.

If you start to people-please your patients, you lose control of the relationship.

At the end of the day, you are supposed to lead your patient, not the other way around.

Every 2 weeks.That's what I've come to learn about myself.Every 2 weeks, I go through a wave of intense irritation and d...
09/05/2026

Every 2 weeks.

That's what I've come to learn about myself.

Every 2 weeks, I go through a wave of intense irritation and dissatisfaction at myself.

Why aren't you making more impact?

Why aren't you helping more people?

Why aren't you better?

A lot of pop psychology talks about this as a strong inner critic.

I've just accepted that it's part of my wiring.

It's part of what I am.

Because you know what I've learnt?

It's my choice whether I channel this energy toward something that I find useful.

Because no matter what I do, I still get back to the same place anyway.

Travelling? Feels good for 2-3 days, then we're back.

High intensity competition? Feels good for a day or two after, then we're back.

Business wins? Feels good for 2-3 days, then we're back.

Don't get me wrong, I thought there was something 'wrong' with me a few years ago.

But I was already doing the things that were most effective for management anyway.

Exercise. Eat well. Sleep. Good relationships. Purposeful life.

So if I'm already doing everything right and it's still happening then there's nothing wrong.

It's just the way it is - like an ocean that is meant to crash when it storms. No one says an ocean is wrong because there's times of rough waves.

If you're like me, then I want you to know - there's nothing wrong with you.

You're wired to create, to use these periods of irritation to generate impact.

It's not a problem, it's a gift. It's not to be fixed, it's to be channelled.

06/05/2026

Do you scratch your head why your clinicians can't retain their patients?

It's not even about revenue most of the time.

It's about poor quality of care.

And time and time again I see these three mistakes in clinic teams.

1. What is the VALUE in your treatment offers?

What is the difference in VALUE between a 30, 45 or 60 minute session?

It's not the time - it's WHY that time is important.

A 30 minute session is valuable for people who already have an existing exercise history, are simple cases or are past the acute stage. All these aspects allow for LESS time with the therapist.

A 45 minute session is valuable for people who have zero exercise history, and thus need more movement coaching, or are very acute and anxious... so they need more time to settle and take in the information.

The same goes for 60 minutes. Most times, clinicians just say 'well you get more time,' and 'it's cheaper.' This is wrong. There is no inherent value in 'more time' if it's not articulated. There is no inherent value in 'cheaper' if the patient isn't looking for a 'budget' option.

2. Not Having Clear Progression Pathways

This is where most clinicians lose their patients. They deliver great treatment in the first 3 sessions but then they say 'come back in three days and we'll review.'

Review what? What exactly is the patient coming back for?

Patients don't come back if they don't know why they need to.

3. Not Having Next Stage Conversations

Most clinicians don't lose patients in the acute stage. They lose them in the sub-acute stage.

Why?

Because they assume the patient wants to continue.

But most patients will say 'yes okay,' and never turn up.

Instead, clinicians need to be COACHED to have the next stage conversation.

Don't leave it in the hands of the patient - they'll almost never want to come back; unless you ask them to.

And as promised...

If you want a FREE copy of my retention eBook, comment 'retention' and I'll send you your free copy.

This is your friendly reminder that...You're probably working hard enough. Go chillax ffs.Whether it's sitting on a hors...
05/05/2026

This is your friendly reminder that...

You're probably working hard enough. Go chillax ffs.

Whether it's sitting on a horse, lounging with your kids, watching a movie with your partner or just picking veggies in a garden...

Work is always gna be there.

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Chester Hill, NSW

Opening Hours

Monday 6am - 10am
Tuesday 6am - 10am
Thursday 6am - 10am
Friday 6am - 10am

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