13/08/2026
What to do when someone mis-uses your research to falsely claim it shows evidence their product works....hmmm.
All I can do is state unequivocally that our LIFTMOR study DOES NOT provide evidence that Osteostrong works. Osteostrong was NOT TESTED in the LIFTMOR trial. In fact, when we DID test it in the men's LIFTMOR-M trial, we found that it DIDN'T work and, more to the point, there were 5 fractures in the Osteostrong group.
Using clever wording that '152 peer-reviewed studies support the underlying bone-loading principles' is marketing terminology for, 'we don't have any high quality evidence to show our product works so we are just going to reference all these mechanical loading studies that other people did, none of which tested our device, and we hope you won't figure that out.'
I tend to let people do their own thing, but dragging our quality research down into the muck is where I draw the line.