26/06/2026
Just sharing this highly relevant post, thanks Dr. Kim Bretz ND - Fundamentals Of Health for this important reminder to us all.
"๐'๐ฏ๐ ๐๐จ๐ง๐ ๐ฆ๐ฒ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก"
I hear this phrase a lot. And honestly? I believe you.
I don't think most people are making health decisions without trying. They're searching. They're watching reels & videos. They're reading articles. They're asking AI. They're following people they like and trust.
That's research...or at least it's what most of us mean when we say we've done research.
But something has changed over the last few years. When we go looking for information, we're not all starting in the same place anymore. Have you ever noticed that once you watch a few videos about a health topic, your feed suddenly seems full of people saying the same thing?
The articles, videos and creators that show up for me may not be the same ones that show up for you. What we searched yesterday influences what we see today. What we click on influences what we're shown next. Before long, we can end up seeing more and more information that points in the same direction.
That doesn't mean it's wrong. But it does mean we might not be seeing the whole picture.
To me, research isn't just about finding information. It's about trying to find the information you're least likely to come across.
โข The studies that didn't find a benefit.
โข The clinician who disagrees with the person you've been following.
โข The limitations that don't make it into the Instagram reel.
โข The evidence that makes you stop and think, "Hmm... maybe this is more complicated than I thought."
Because that's usually where the learning happens.
I don't think good research is about proving yourself right. I think it's about being willing to ask, "๐๐ฉ๐ข๐ต ๐ฎ๐ช๐จ๐ฉ๐ต ๐ ๐ฃ๐ฆ ๐ฎ๐ช๐ด๐ด๐ช๐ฏ๐จ?"
And that's true whether you're a patient.....or whether you've been doing this professionally for over 20 years.
I know it's something I have to keep reminding myself of too.