21/09/2026
The impacts of the social media age of mediumship
I’ve just come home from 10 days in Bali teaching mediumship alongside three of the most incredible, knowledgeable and dedicated mediums I know.
I watched 140+ people from all over the world throw themselves into developing their abilities. Getting things wrong. Being challenged. Trying new things. Trusting us enough to push themselves beyond what they already knew.
And then I came home and opened social media 😅
Yikes.
My TikTok feed in particular seems like the Wild West of unethical readers. Perfect examples of what I’d show my students of what NOT to do. Many coming from pages with large audiences and long waitlists.
Clickbait mediumship. Fear-based predictions. Completely uneducated statements presented as fact. Things being said about death, grief and the spirit world that can genuinely be damaging.
And then there’s straight-up plagiarism.
I’ve had posts copied word for word by other mediums, only to later discover that sometimes it’s actually a social media agency they’ve hired doing it.
Which highlights something quite alarming about the social media age of mediumship.
You can essentially pay for credibility now, or gain it through understanding social media.
Someone’s recognition and demand can grow MUCH faster than their mediumship ability.
There have been times where my own social media has grown faster than I’ve felt comfortable with. One successful post can suddenly put you in front of millions of new people. Your following explodes, your waitlist grows, and people naturally start associating those numbers with credibility.
I’ve had moments of major growth immediately followed by the feeling of, “sh*t, I better keep up.”
But audience size doesn’t tell you how developed somebody’s mediumship is.
Mediums used to rely on word of mouth to be discovered. Their ability had to speak for itself for any kind of recognition to find them and their work.
When I started, nobody knew who I was.
I trained with every teacher I could find, sat in circles, gave readings away to strangers who were willing to be my guinea pigs. Then, when I finally felt confident in making connections, I worked from the back of crystal shops. Then I built the confidence to demonstrate at spiritualist churches and work on my ability to read for a room of people.
When I eventually put on my own little demonstration and around 30 people bought tickets, I was THRILLED 😂
There was no expectation that people should come.
I just kept working away.
And slowly, people started coming in larger amounts.
Social media has since become an enormous part of my career and I’m ridiculously grateful for all it has made possible for me. It has helped me reach people all over the world and create opportunities I could never have imagined back then.
But I think we have to be really careful not to confuse being good at social media with being good at mediumship.
You can learn how to make people click, comment and share. You can copy what is working for somebody else. But you can’t copy and paste your development and connection from other people.
And a big thing that so many people seem to be forgetting nowadays is that mediumship is sacred work.
We sit with grieving people. We speak about their children, parents, partners and friends. We are invited into some of the most vulnerable parts of people’s lives.
It’s work that should be done with reverence.
It deserves education, ethics, experience and humility. It also deserves the respect of knowing when to s**u.
And I think humility also means remembering that nobody owes us anything.
A social media following can very quickly make people feel entitled to things.
Followers should mean bookings, sales, people’s support.
Why did their event sell and mine didn’t?
Why did they get that opportunity?
Why do they have a bigger waitlist?
It’s an egocentric mindset that doesn’t align with the nature of the work.
Nobody owes us an audience or a career.
The spirit world certainly doesn’t owe us anything.
Anything beautiful that has come into my life because I get to do this work, I want to remain grateful for.
The medium is the messenger.
This work has never been about us.
Well, it shouldn’t have been anyway.
Mediumship should be about continued learning and sharing the spirit world. It’s about serving something greater than ourselves.
That’s what was so refreshing about going to Bali - people came wanting to become better mediums and left having developed themselves in the process.
There is something really valuable about being unknown while you get good at something.
About having the space to learn before everybody starts watching.
I’ve been doing this professionally for 10 years and I still often feel like a student. I still want to learn and be challenged. I still want to discover how much more there is to understand.
I hope that never changes.
Social media can’t give you development. It can’t fast-track you to your highest potential as quickly as it can allow you to go viral.
Fine-tuning this craft doesn’t happen overnight. There are no shortcuts to becoming a powerful medium.
Let’s bring back mediums who are dedicated to their craft, dedicated to the work, dedicated to their personal development and willing to commit the time it takes to discover their own excellence ✨✨
