Australian Fertility Summit

26/08/2026

Sometimes you need to stop and notice the life you’re actually living. 💛

Today was one of those days.

It started with coffee with another mum, talking about our daughters, friendships and how we can best support them through all the things that come with growing up.

And I had this little moment of realisation.

When you’re deep in a fertility experience, you think so much about having the baby. You don’t necessarily think about the ordinary moments that may come years later. The school days. The friendships. The challenges. The conversations over coffee about how to be the best mum you can be. Including navigating screen time.

Then it was into the AFS Networking Space, connecting with brilliant professionals, learning more about AI and business growth, sharing ideas and continuing to build relationships across the fertility industry. Thank you to everybody that joined and a huge thank you to Nicole Rowan.

And I finished the day recording a podcast conversation with Dr Tash about LGBTQIA+ fertility care and Rainbow Fertility, and the importance of making fertility treatment and support more inclusive for every person and every pathway to family.

Mum. Fertility coach. Connector. Podcaster. Business owner. Friend. Learner.

So many different conversations and people in one day.

And tonight, I’m simply feeling grateful.

Grateful for the people I meet. Grateful for the work I get to do. Grateful for the conversations that matter. And especially grateful for those beautifully ordinary moments that I once couldn’t have known would become part of my life.

Thank you, life. What an amazing day. 💛

26/08/2026

When a couple is trying to conceive, so much of the focus can fall on the woman. Her cycle. Her hormones. Her tests. Her next steps.

But fertility is a shared journey, and male fertility deserves just as much attention from the beginning.

Around 1 in 6 couples experience fertility issues, and male factors play a role in a significant number of cases.

Today, we’re highlighting Sapyen, a company helping make semen analysis more accessible, private and convenient for men.

A complete semen analysis looks at important factors such as s***m count, movement and shape, helping provide a clearer picture of male reproductive health.

With Sapyen’s Advanced Home Semen Analysis, men can collect their sample in the privacy of home, send it to the lab and receive personalised clinical results within three days.

It is a simple step, but an important one.

Because understanding male fertility earlier can help couples get clearer answers, make informed decisions and feel like both partners are truly part of the process.

💙 Fertility is a shared journey, and both partners deserve to feel informed, included and supported along the way.

Learn more about Sapyen at www.sapyen.co

Were you part of the Melbourne Fertility Expo and would like your business featured? Contact Liz for a chat.

24/08/2026

This Wednesday, we’re talking AI - but not just more prompts. 🤖✨

I’m excited to welcome Nicole Rowan, award-winning marketer, entrepreneur and strategist, to our next Australian Fertility Summit Networking Space.

Nicole will be sharing a practical session on:

CLAUDE AI: SET IT UP RIGHT OR WASTE TIME

If you’re already using Claude, ChatGPT or another AI tool but still find yourself repeating instructions, correcting tone or getting answers that feel too generic, this session is for you.

Nicole will show us how to create clearer AI collaboration instructions so your AI can better understand:

✨ how you want it to communicate
✨ when you want it to challenge your thinking
✨ how much depth and directness you prefer
✨ how to identify blind spots and weak assumptions
✨ how to stay aligned with your goals and values

You’ll walk away with a personalised, copy-and-paste-ready system prompt you can adapt across your favourite AI tools.

📅 Wednesday, 26 August 2026
🕛 12:00 PM – 1:30 PM
💻 Online via the AFS Networking Space

If AI is becoming part of the way you work, this is a great opportunity to make it work better for you, rather than spending more time fixing its output.

Join us this Wednesday. Link in bio. 💜

20/08/2026

Pregnancy loss is not something women should be expected to simply “move on” from.

For Sharna Southan, this work comes from both lived experience and a deep commitment to changing the way women are supported through reproductive loss.

After five years of trying to conceive, Sharna experienced a missed miscarriage in 2017 before welcoming her rainbow baby in 2018. Those experiences helped shape the work she does today, supporting women after pregnancy loss and equipping practitioners with more specialised, trauma-informed knowledge.

Through her work, Sharna is helping bring greater understanding to something that can affect so much more than grief alone, including a woman’s relationship with her body, future fertility, emotional wellbeing and sense of safety.

We also want to give a special shout-out to The Reproductive Loss Leadership Network, Sharna’s community bringing together people who want to be part of improving reproductive loss and trauma support.

💜 Join The Reproductive Loss Leadership Network:
https://www.facebook.com/groups/thereproductivelossleadershipnetwork/

You can learn more about Sharna and her work at www.sharnasouthan.com

Thank you, Sharna, for continuing to create conversations, education and support around an area of the fertility journey that deserves to be seen, understood and held with care.

Were you part of the AFS and would like your work or business featured? Contact Liz for a chat.

18/08/2026

This is what happens when you get the right people in the room.

Our very first Home of Fertility Industry Night brought together professionals from across the fertility and women’s health space for an evening of learning, conversation and, most importantly, genuine connection.

A huge thank you to City Fertility for supporting the evening and to Professor Michael Greening for sharing his knowledge and experience around fertility, infertility and the IVF pathway. Having the opportunity to hear directly from an IVF specialist, ask questions and continue those conversations in the room was incredibly valuable.

Thank you also to Lauren from Fundamental Health, who generously shared both her personal experience and her professional perspective as a physiotherapist supporting women’s bodies through pre-pregnancy, pregnancy and beyond.

And thank you to Eloise from The Lazy Grazer for the wonderful food that brought everyone around the table.

What I loved most about the evening was watching new conversations begin. People met professionals they hadn’t met before, learnt from different areas of fertility care and discovered opportunities to connect, collaborate and refer.

Because we can all do great work individually, but there is enormous value in actually being in the room together.

This is exactly what we want the Home of Fertility Industry Nights to create: stronger professional relationships, better referral pathways and a more connected fertility community.

And this is only the beginning.

Our next Industry Night will be held on 4 November, as we come together during National Fertility Awareness Week for another evening of speakers, learning and meaningful connection.

A very big thank you to City Fertility and The H Dispensary for collaborating with us to make our first Industry Night possible, and to every person who came along and contributed to such a wonderful evening.

Here’s to continuing to connect, collaborate and refer—because ultimately, better connections between us mean better support for the people we serve.

12/08/2026

Trying to conceive can come with so many questions.

When am I ovulating? Am I testing at the right time? What is my body telling me? What do I do next?

This Wednesday, we’re highlighting Fatima Sampayo, founder of bébé bloom, a fertility wellness brand created to help women navigate those questions with greater confidence and clarity.

Through reliable ovulation and pregnancy testing tools, bébé bloom helps women better understand their cycles and identify important moments in their fertility journey.

But what Fatima is building goes beyond testing.

At the heart of bébé bloom is a belief that women deserve education, connection and emotional support as they navigate the path to pregnancy, not simply another product and a set of instructions.

It is about helping women feel more connected to their bodies, more informed about their cycles and more supported by a community of women who understand that this journey can carry hope, uncertainty and everything in between.

Because fertility support should help you feel empowered to understand your body and ask questions, not leave you feeling like you have to work everything out alone.

Thank you, Fatima, for creating a brand that brings together practical fertility tools with education, empowerment and connection.

🌸 bébé bloom - supporting women to navigate their fertility journey with confidence and clarity.

Were you part of the Melbourne Fertility Expo and would like your business featured? Contact Liz for a chat.

09/08/2026

07/08/2026

💛 Friday Reflection

This week has reminded me why I do what I do.

I’ve celebrated with past clients who are now pregnant. I’ve smiled at photos of babies who have arrived. I’ve heard updates from people taking their next steps, including travelling overseas for treatment, and I’ve also sat with someone experiencing the deep grief of a medical termination.

The emotions are so different, yet every story matters equally.

One thing I’ve learnt over the years is that supporting someone doesn’t always mean having every answer yourself.

Sometimes the greatest support is knowing who to connect them with next.

Whether it’s a fertility specialist, counsellor, embryologist, naturopath, psychologist, grief practitioner or another trusted professional, every person deserves support that meets them where they are.

That’s why I call myself a Fertility Concierge.

My role isn’t to be everything to everyone. It’s to help people find the right support, at the right time, from people I genuinely trust.

There is room for all of us. When we collaborate instead of compete, when we build strong referral pathways and share our expertise, the people who benefit most are the individuals and families looking for hope, clarity and compassionate care.

Thank you to everyone who has trusted me to walk alongside them, whether for one session or many years. It is a privilege I’ll never take for granted.

💛 If you’re looking for trusted fertility support—or you’re a professional who believes in connecting, collaborating and referring—we’d love to have you as part of this growing community.Follow along for trusted fertility support and education, or share this with someone who could benefit from finding the right support at the right time.

05/08/2026

For many people on a fertility journey, even the smallest lifestyle changes can feel like one more thing they are being asked to give up.

Founder Sila Gatti understands that feeling.
When her own health journey required her to stop drinking coffee, she discovered that what she missed most was not the caffeine. It was the ritual: the warmth, the pause and the familiar comfort of holding a cup in her hands.

So, she created Not Coffee.

Made with ingredients including chicory root and organic carob, Not Coffee offers the familiar coffee experience without caffeine or stimulants. It is also free from gluten, dairy, nuts and soy, and is available in instant and ground varieties.

For people preparing for pregnancy, undergoing fertility treatment or simply trying to make gentler choices for their sleep, anxiety or overall wellbeing, Not Coffee helps make one change feel less like another loss.

Because support during a fertility journey is not always found in the biggest interventions.

Sometimes, it is found in keeping a small, comforting ritual that still feels like you.
Thank you, Sila, for transforming a personal health challenge into a thoughtful alternative that is helping others care for themselves through seasons of change.

Discover Not Coffee at www.notcoffee.com.au