07/06/2026
Australian internet culture peaked when a bloke filmed himself drinking a VB longneck at 20 to 8 in the morning and declared: “get that up ya.”
No fancy editing. No influencer strategy. Just pure unfiltered bogan confidence broadcast directly to the nation.
And somehow that one video permanently cemented VB as Australia’s most iconic beer.
Not because it tastes amazing — most Aussies admit VB tastes like absolute p**s unless it’s colder than Antarctica — but because the whole brand perfectly captures chaotic Australian energy.
Future archaeologists are going to uncover that video and assume Australians were drinking before the sun rose like it was coffee.