02/11/2026
Whatever you do… Do not think about a pink elephant. 🐘
Still thinking about one?
Chances are, it’s now the only thing you can picture.
That little experiment is a great example of how our brains can get “sticky” — the harder we try not to think about something, the more our attention can get pulled back to it.
In our latest blog, we unpack why this happens, what a “sticky brain” is, and why intrusive thoughts don’t necessarily mean what we think they do.
Curious? Read the full blog here: https://www.synapsepsychology.com.au/blog/understanding-the-sticky-brain