04/09/2026
When a Business Fails… Is It Really the Business?
A number stopped me in my tracks recently.
According to the Australian Bureau of Statistics, in the 2025–26 financial year 375,331 Australian businesses exited the market.
That represents an exit rate of 13.8%. At the same time, 460,461 new businesses entered the market.
So, while thousands of people are brave enough to begin something new, thousands of others are also reaching the point where they can no longer continue.
And it made me think hard.
What if we started looking at business failure differently?
From a traditional business perspective, we talk about cash flow, marketing, competition, pricing, economic conditions, changing markets and business strategy.
And yes, these things matter.
But from my perspective, there is another layer that we often don't talk about.
The person behind the business.
Because a business can only evolve as far as the person leading it is willing to evolve. Sometimes the problem isn't simply the business, sometimes it is the thinking behind the business, the beliefs, the fears, the resistance to change, the inability to let go of what once worked, the unwillingness to look honestly at ourselves.
You can spend thousands of dollars learning how to build a business, but how much time do you spend learning how to build yourself?
Personal growth is not separate from business growth, when we grow, our awareness grows, when our awareness grows, our choices change, when our choices change, the way we lead, communicate, respond, create and adapt changes.
And perhaps this is one of the most overlooked aspects of entrepreneurship:
The business has to evolve, but so does the person. What worked five years ago may not work today.
What worked when you started may no longer serve where you are going. Sometimes the greatest obstacle to the next chapter of a business isn't the economy, the competition or the marketplace.
It is the version of you that you are still trying to operate from.
I believe personal development is about becoming more aware of who you are, what drives you, what holds you back and what you can become.
Because business isn't just numbers, business is people, and behind every small business is a human being carrying dreams, fears, responsibilities, hopes, expectations and often an enormous amount of pressure.
So perhaps the question isn't simply:
"How do I make my business grow?"
Perhaps we should also be asking
"Who do I need to become for my business to grow?"
Am I willing to change?
Am I willing to learn?
Am I willing to challenge my beliefs?
Am I willing to adapt?
Am I willing to evolve?
Because sometimes, the next level of your business requires the next level of YOU.
Grow the person.
Grow the vision.
Grow the business.
This is the deeper conversation I love to explore with you.
Only Love
Johan xox