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Culture Of One We are a business coaching agency focussed on scaling $2-5M founders in the Physio & Allied Health space.

16/10/2026

When I was a physio in private practice, the gap between being run off my feet and having time for a coffee and the gym was about 29 to 32 hours a week.

My view: very few people can be utilised above 85%, roughly 32 to 33 hours a week of patient contact on a 38-hour week. And very few are utilised efficiently below 70%, about 26 or 27 hours. In my experience, that gap of five or six hours a week is where a lot of clinic profit, productivity and wages sit.

Full video on our YouTube channel: Is Your Senior Clinician Actually Senior?
https://www.youtube.com/watch?v=6xZHnit7K0w

15/10/2026

Utilisation is the simple measure I use for how productive a therapist is. The bottom of the fraction is their full contractual hours, the hours you pay them for.

A mistake I see a lot is subtracting meetings and professional development. You still pay for those hours.

On a 38-hour week, 50 thirty-minute consults is 25 hours of treatment, under 70%. Sixty consults is 30 hours, about 78 to 79%. The margin is small.

Full video on our YouTube channel: Is Your Senior Clinician Actually Senior?
https://www.youtube.com/watch?v=6xZHnit7K0w

14/10/2026

"A senior clinician loves to be paid more, but often they don't utilise their diary very well, and we end up with very poor results. As a unit in your business they're barely functional. You are carrying them."

"Some clinics are sustaining therapists who are billing closer to $400K, whilst others are carrying these therapists who aren't even hitting $200K. That is an enormous gap, and that is what needs to close."

Full video on our YouTube channel: Is Your Senior Clinician Actually Senior?
https://www.youtube.com/watch?v=6xZHnit7K0w

08/10/2026

The 50% threshold is the cleanest mechanism there is, and the easiest to explain: I need you to bill twice as much as I'm paying you.

That's the minimum viable standard, not the end goal. Get that person billing closer to $250,000 a year and they're set for the long term.

Full video on our YouTube channel: Your Next Grad Gets $45K More Expensive From Here
https://www.youtube.com/watch?v=q9Ivl0ueiQg

08/10/2026

Hire a grad at the end of this year and they join around February. First pay rise by July 1. A move to the two-to-three-year pay point the next February, then July again, then two more. That's five increases in three and a half years, from about $77,000 to $122,000.

Those are award minimums plus super for a February 2027 start; figures from July 2027 assume a 4% annual wage review. The dates and sources are in the full video.

If your clinic can't support that, start thinking about how many grads you hire, and what kind.

Full video on our YouTube channel: Your Next Grad Gets $45K More Expensive From Here
https://www.youtube.com/watch?v=q9Ivl0ueiQg

06/10/2026

Operational Inflation:

That's what health business becomes, low margin, high cost and high complexity.

The worst possible mixture.

What the schemes pay for your time is set by someone else: a price limit, a fee, a rebate.

The wage floor under that time is set by the Health Professionals Award. Its reclassification steps are already published out to 2030, and annual wage reviews land on top.

When the price of the hour moves slower than the cost of the person delivering it, the margin on that service line narrows. On the thinnest lines, it can run out.

The check is in your own numbers: which schemes pay you the least for an hour, and which clinicians cost the most to put in that hour.

The breakdown, profession by profession, is in the first comment.

20/09/2026

Think of the person everyone calls senior. Now think of the room next door — a more generic caseload, less experience, still being supervised by somebody else.

It isn't as clean as "that one has a title, therefore they're senior, that one doesn't, therefore they're not". You add up what's on paper and what's actually in the role.

The word "titling" appears nowhere in the award. What it mentions is credentialing, and it says "may have".

REBUILD, the award reclassification course for clinic owners: https://rebuild.cultureofone.com.au/rebuild/?utm_source=facebook&utm_medium=reel&utm_campaign=level2-senior-clinician

18/09/2026

I've got a postgrad certificate in musculoskeletal. I'd feel a bit aggrieved if I wasn't rated higher than a base team member. I also don't think that certificate makes me a Level 2.

It isn't a title and it isn't an industry-recognised qualification. It's a nice to have. The award says a senior clinician "may have obtained" a post-graduate qualification — may have. Evidence, never a trigger.

The thing that decides it is the role.

REBUILD, the award reclassification course for clinic owners: https://rebuild.cultureofone.com.au/rebuild/?utm_source=facebook&utm_medium=reel&utm_campaign=level2-senior-clinician

17/09/2026

Two therapists, same clinic, diaries that look identical from the front desk. Same job?

There's no criteria that says which patients are complex, and patients can end up in anybody's book. So the schedule on its own doesn't settle it. What that person is doing in their room is a different question to what's written next to their name.

The award's test is about the clinical area. The clause asks whether that area requires "specialist knowledge or depth of experience" — or, not and.

REBUILD, the award reclassification course for clinic owners: https://rebuild.cultureofone.com.au/rebuild/?utm_source=facebook&utm_medium=reel&utm_campaign=level2-senior-clinician

16/09/2026

Somebody in a Facebook group is very confident about your award. They're also not the person who has to defend your classifications.

Learn it properly and get expert advice. You want to know which paragraph you're relying on, so you can say why each person sits where they do — and then have that conversation with them.

REBUILD, the award reclassification course for clinic owners: https://rebuild.cultureofone.com.au/rebuild/?utm_source=facebook&utm_medium=reel&utm_campaign=level2-senior-clinician

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