The GOAT

The GOAT Backed by science and real-world results, GOAT Mouth Tape and Nose Strips help promote whole-body health.

Instantly enhancing your breathing for better sleep, performance, and overall well-being.

17/09/2026

3 days, 1 packed booth, and endless nose strips slapped. ✈️ From setup day and podcast shoots to lines around the corner, this weekend AusFitness Expo ⚡️ Global Celebration of Fitness & Health was an absolute vibe. Huge thank you to everyone who stopped by, tried GOAT, and backed the movement.

04/09/2026

When the GOAT team gets to cook 👨🏼‍🍳🐐

Take a peek at our actual BTS, not the Breathe Train Sleep kind. Well, also kind of that kind.

A day of shooting the new collagen campaign, more lighting adjustments than we’d like to admit and at least one very insistent “one more take.”

02/09/2026

This is what good sleep and a little collagen hydrogel looks like.
Easy peel. Lips soft. No notes 🫦✨
Thank you done. 

01/09/2026

Our new Collage Mouth Tape is LIVE! 🫦

You can wake up rested and energised, get through your day without an afternoon doomscroll slump, smash your gym session and still have enough left in the tank to cook a proper dinner instead of rotting on the couch. All while having soft, juicy lips.

Or you don’t 🤷🏼‍♀️
From a logic standpoint, we’d recommend the former 😏 Turns out it just comes down to two things: real deep sleep and spoiling your lips while you get it.

Our new Collage Mouth Tape is made out of silk tape, marine collagen, hyaluronic acid, vitamin e and aloe vera, working while you sleep. 

Sleep is the new skincare… try it for yourself.

25/08/2026

The fomo is real, and for once we mean fear of mouth breathing 🫦 though ngl, you also don’t want to miss out on this one 👀

23/08/2026

Collagen Launch Strategy Meeting 👀
🚀 Launching 01.09.26

17/08/2026

Aou asked for softer tape. We heard ‘beauty treatment’ instead.

It started with one piece of feedback we couldn’t stop hearing: The benefits were there, the lips weren’t loving it 🫦 so we set out to fix that.
Then we asked a bigger question: What if the fix did more than protect your skin overnight, what if it treated it?

Silk tape.
Marine collagen.
Hyaluronic acid.
Vitamin e.
Aloe vera.
Working while you sleep, not just around your mouth but for it.

Months of testing and more adhesives than we’ll admit to 😅 one very different product than the one we started building.

Sleep is the new skincare.
Coming to you early September

Are you competing at Perth Hyrox?If you want to run faster, push stronger, and smash your PB time on race day, you’re go...
14/08/2026

Are you competing at Perth Hyrox?
If you want to run faster, push stronger, and smash your PB time on race day, you’re gonna want to tape up with GOAT. We got you covered.

We’re hooking up all competitors with a FREE GOAT Nose Strip before you hit the floor.

📍 Where to find us: Over at the LSKD Recovery Hub

Max airflow = max performance. Come swing by, grab your free pack, tape up, and go get that PB! 😤🔥

Skincare always matters… and we know that you KNOW!It just can’t outwork what the sun’s undoing and it can’t make up for...
10/08/2026

Skincare always matters… and we know that you KNOW!
It just can’t outwork what the sun’s undoing and it can’t make up for bad sleep either.

So go, get both of those right and your routine slaps 🫰🏽

08/08/2026

Unbox better sleep with us.
The GOAT Starter Kit has everything you need to upgrade your night:
- Premium Blackout Sleep Mask
- Nose Strips
- Mouth Tape
- Handy reusable container

Address

484 Albany Highway
Perth, WA
6100

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