09/09/2026
Body Image and Eating Disorder Awareness Day #3
Why do we buy into wellness stories?
Underneath a lot of wellness messaging are things that humans genuinely and understandably want.
We want to be healthy.
We want to feel comfortable in our bodies.
We want to belong.
We want some sense of control when life feels uncertain.
Life is often busy and complicated, and we get tired.
The idea of a simple solution that can be delivered by Amazon is pretty appealing!
Wellness culture didn't invent our desire for health, safety, acceptance or certainty.
It figured out how to commercialise it.