Buy Local Sunshine Coast

Home
Australia
Sunshine Coast, QLD
Buy Local Sunshine Coast

Supporting Sunshine Coast businesses through local stories, offers and campaigns.

04/08/2026

🌿 Welcome to this week’s Local Shopping Guide — a simple way to discover useful offers from Sunshine Coast businesses.

✨ Spotlight: Alexandra Morgan’s Break the Cycle Starter Kit offers free instant online access to a guided workbook and practical prompts, with an A$49 value.

🏃 7 Day Free Trial — FIT KAT
🎁 Australian Spirits Pack — Sunshine & Sons
🌿 Head to Toe Treatment — Amaroo Day Spa
💼 Microlearning SkillBites — Australasian Leadership Academy
✈️ A$200 off Bhutan Tour — MTA Travel
🎁 Chimichurri Bundle — Chimmi & Co
🌿 Nourish Tallow — The EVE Collective
💼 Free Cyber Consultation — Cyber Unicorns

🛍️ Browse the Local Shopping Guide and check the current details: https://shopping-guide.buylocalsunshinecoast.com.au/

04/08/2026

Most advice on defining your customer assumes every business needs a full twelve-page avatar. Most businesses do not. In this episode Luke Hawley splits customer understanding into three levels, matched to how your customers actually find you, so you can do the research that helps and skip the research that does not.

✅ Why clarity on your customer and your positioning lets you focus on ex*****on instead of second-guessing
✅ How to read your macro and micro environment without turning it into a research project
✅ Free Sunshine Coast data sources for researching your local market and its customers
✅ Level 1 Discovery: the river of opportunity, the three things a local service business needs to know, and the two tools that find them
✅ Level 2 Targeting: why this is the one time to bring in a specialist, and what to bring to that first conversation
✅ Level 3 Partnership: the only level where you evaluate a customer before first contact, and why that is really about permission to say no
✅ What the Gartner research says about selling to a buying group instead of an individual
✅ Where demographics, geographics, behaviour and psychographics genuinely earn their keep
✅ What separates a persona that drives decisions from one that just describes a person

Your ideal customer is discovered, not dictated. Luke also shares how Buy Local Sunshine Coast is running this exercise on its own membership tiers right now, including the parts that are not settled yet.

Read the full write-up and download the canvas: https://www.buylocalsunshinecoast.com.au/local-marketing-livestream-articles/episode-10-defining-your-customer-three-levels-of-knowing

04/08/2026

Today at 2pm on the Local Marketing Livestream: Defining Your Customer. Three Levels of Knowing.

Search "how to define your target customer" and every result assumes you need to build a full twelve-page avatar. Name, age, car, weekend habits, the lot.

For some businesses that is exactly right. For a lot of the businesses I talk to on the Coast, it is a weekend of work that never gets opened again.

And I see the opposite mistake just as often. Someone running broad paid ads at a total market of about forty companies, when they could have written all forty names on a page in an afternoon.

Same mistake, opposite directions.

So today is not how to define your customer. It is how much you actually need to know, and that depends entirely on how your customer finds you.

Free to join: https://live.buylocalsunshinecoast.com.au/

See you live today at 2pm.

03/08/2026

Networking on the Sunshine Coast?

Choose an event that matches your goal—learning, referrals, sector insight or meeting good local people—and allow time for one genuine follow-up.

🌟 Sponsored spotlight: Wed 5 August | Thriving Through Change Business Expo | 3–7 pm | Maroochy RSL, Maroochydore | Free

📚 Mon 3 August | Local Networking Nights Sunshine Coast August 2026 | 5:30 pm | Buderim Tavern, Buderim
🏗️ Tue 4 August | 4556 Coffee Catch‑Up | 7:30 am | See organiser, Buderim
🤝 Wed 5 August | SEQN Capability Statement Workshop | 8:30 am | Venue 114, Bokarina
☕ Wed 5 August | Sconetime Buderim | 9:30 am | Buderim Memorial Hall, Buderim
📚 Thu 6 August | NDIS Networking Event – GRG Connect | 11 am | Mooloolah Public Hall, Mooloolah Valley
🏗️ Fri 7 August | Lionhearted Coffee Conversations – August | 7 am | Homegrown, Palmwoods
🤝 Fri 7 August | August Coffee + Connect | 7:30 am | X-Golf Maroochydore, Maroochydore
☕ Fri 7 August | AIDC Regionality Sunshine Coast 2026 | 9 am | Maroochy RSL, Maroochydore
📚 Tue 11 August | Sunshine Coast Local Info Session | 10 am | Master Builders Queensland (Sunshine Coast), Birtinya

You do not need to attend everything. Pick the room where you can contribute, listen well and build the next helpful local relationship. The complete guide is in the first comment.

Details can change. Please confirm final information with the organiser.

https://www.buylocalsunshinecoast.com.au/ultimate-sunshine-coast-networking-guide

02/08/2026

Tonight: Monday Night Networking at Buderim Tavern, and it's free.

Local Networking Nights are on from 5:30 to 7:30 with Joe Pane speaking on emotional fitness and mastering uncertainty. Food's included, there's no pitch, and you'll be home by a reasonable hour.

If you run a business on the Coast and you've never been to one of these, tonight's a good one to start with — plenty of people come on their own and nobody minds.

Walk-ins welcome, but grabbing a free ticket helps them with catering numbers.

https://events.humanitix.com/local-networking-nights-sunshine-coast-august-2026

02/08/2026

Tomorrow night. Buderim Tavern. And it's a Monday — don't wait for Wednesday and miss it.

Joe Pane on the courage to be you: why emotional fitness is what lets leaders stay clear, confident and decisive when everything's uncertain. Two decades of human behaviour expertise, made practical for your business.

The details: arrive from 5:30pm; food provided; presentation plus structured and open networking; wrap by 7:30pm. Free parking at the Tavern.

If you've got a free ticket, see you there. If not, there's still time: https://events.humanitix.com/local-networking-nights-sunshine-coast-august-2026

30/07/2026

A brilliant local weekend is taking shape — with family theatre, food festivals, live music, markets, creative workshops and big outdoor energy.

FRI
🧹 10 am / 12:30 pm / 4:30 pm — Room on the Broom, Caloundra
🍽️ 12 pm — Hinterland Producers Lunch, Montville
🦐 12:30 pm — Pier 33 Long Lunch, Mooloolaba
🚤 1 pm — Trawler to Table, Mooloolaba
✨ 6 pm — Night Sky Journey, Montville
🎸 7 pm — Bleak Squad Live, Eumundi; 18+

SAT
🛍️ 7:30 am — Eumundi Markets
🏡 9 am — Off Grid Lifestyle Expo, Gympie
🥋 9 am — Artevō Jiu Jitsu Grand Opening, Buderim
🎨 10 am — Walking Art Now, Gympie
🌿 10 am — Banksia Guided Walk, Tanawha
🍜 12 pm — Asian Food Festival, Maleny
🎶 7:30 pm — The Big Chillout, Caloundra

SUN
🏃 From 5:57 am — Sunshine Coast Marathon, Alexandra Headland
🥕 7 am — Noosa Farmers Market
🎪 8 am — Caloundra Street Fair
🧣 9:45 am — Native Impressions, Cooroy
🎤 1 pm — Secret Garden, Tanawha

MON
📚 9:30 am — Storytime, Gympie Library
🧶 10 am — Gympie Library Craft Group

LOCAL OFFERS
🌱 NOURISH Tallow — $20
✨ Rejuvenation Facial — $129
🏡 Winter Selling Offer — eligible 2% commission; terms apply

See the full guide:
https://www.buylocalsunshinecoast.com.au/local-guide-to-the-weekend

Curated from organiser, venue, council and library information. Details can change — confirm before heading out.

28/07/2026

🌿 Welcome to this week’s Local Shopping Guide — a simple way to discover useful offers from Sunshine Coast businesses.

✨ Spotlight: Alexandra Morgan’s Break the Cycle Starter Kit offers free instant online access to a guided workbook and practical prompts, with an A$49 value.

🗓️ Goal Planner — LYFE Mind & Body
🍸 Triple Gin Pack — Beachtree Distilling Co.
🧺 Picnic Rugs — Pik•Nik Australia
🧶 Crochet Clinic — Crochet Australia
🧼 Self Care Starts Here — Pure Bliss Soap Co
🏠 Free Gift Pack with Your First Quote — ARCPANEL
🥬 30% off Fresh Organic Produce — FreshBox Organic Delivery
🌿 Full Spinal Health Examination — Hendrey Chiropractic

🛍️ Browse the Local Shopping Guide and check the current details: https://shopping-guide.buylocalsunshinecoast.com.au/

28/07/2026

Think, feel, do is the thread running under almost every marketing model ever written. In Episode 9, Luke Hawley shows you how to spot which of the three your marketing is missing (it is almost always the same one), how to fix it without a budget, and the three questions to run over your homepage this week.

In Episode 9 of the Local Marketing Livestream, Luke Hawley makes the case for think, feel, do as marketing's theory for everything, then puts it straight to work. Why almost every local business nails the think and the do and skips the feel entirely. How to create an emotional cue with no brand budget. A local trades website pulled apart section by section. And the part nobody talks about: what happens to your repeat business when a customer's head and heart disagree at the moment they buy.

What you will learn

The one framework that sits underneath every marketing model you have half heard of
Which of the three your marketing is almost certainly missing
Four ways to create emotional connection without spending a cent
How to sequence a message, and when to break the usual order
Why a think and feel conflict costs you the customer even after they have paid

Three questions to audit your own homepage before next Tuesday

Download the Slides and Audit Kit here: https://www.buylocalsunshinecoast.com.au/local-marketing-livestream-articles/episode-9-think-feel-do-marketing-s-theory-for-everything

27/07/2026

Today at 2pm. Episode 9: Think, Feel, Do: Marketing's Theory for Everything.

I have been looking at a towing website this week, so I went and checked the whole competitive set. Every single one of them says the same thing. We do towing. Reliable. 24/7. Call us.

Now picture the person searching for them. 5:30pm, side of the Bruce Highway, getting dark, two kids in the back.

Not one of those websites says the thing that person is actually feeling, which is I am stuck, I am worried, and I need someone to tell me this is going to be okay.

That is not a towing problem. It is the most common gap I see in local marketing on the Coast.

Twenty years in marketing and ten of them teaching it at UniSC, and the thing I kept noticing is that almost every model I put in front of students was describing the same three things. What people think. What people feel. What people do. Our job is to change behaviour, and you do that by appealing to all three. Not one.

Here is what we are covering:

✅ Why almost every marketing model you have heard of is the same three things in different clothes
✅ The one we skip almost every time, and why it is always the same one
✅ How to create an emotional cue with no brand budget at all
✅ A local trades website pulled apart section by section

Free worksheet: The Think, Feel, Do Message Audit, including an empathy map template and a homepage scorecard.

Join me live at 2:00pm: https://live.buylocalsunshinecoast.com.au/

Address

Sunshine Coast, QLD
4558

Website

http://www.buylocalsunshinecoast.com.au/

Alerts

Be the first to know and let us send you an email when Buy Local Sunshine Coast posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Buy Local Sunshine Coast:

Featured

Tigron Solutions
54 Eudlo Flats Road, Maroochydore

Want your practice to be the top-listed Clinic in Sunshine Coast?

04/08/2026

04/08/2026

04/08/2026

03/08/2026

02/08/2026

02/08/2026

30/07/2026

28/07/2026

28/07/2026

27/07/2026

Address

Website

Alerts

Contact The Practice

Shortcuts

Featured

Share