31/08/2026
A client came to see me recently - I’ll call him James* - with a problem I hear more often than almost anything else: he couldn’t sleep.
Not occasionally. Not during a stressful week. For as long as he could remember. He told me, almost in passing, “I’ve always been a bad sleeper” - the way you might mention you’ve always been left-handed, or always hated coriander. It wasn’t a complaint. It was a fact about himself, handed down from his parents, who’d said the same thing about him since he was small.
By the time James sat in my office, the dread had become its own ritual. As soon as the evening light started to fade, his stomach would tighten. He’d start watching the clock, calculating how many hours of sleep he had left before he’d need to function the next day - and the fewer hours remained, the more anxious he became. He’d lie in bed for hours, wide awake, running through the same exhausting loop: why can’t I just sleep like everyone else?
He’d tried the sleep hygiene checklist - the dark room, the no-screens rule, the herbal tea. He’d tried medication, which knocked him out but left him groggy and foggy for half the next day. Nothing had touched the core problem, because the core problem wasn’t really about pillows, or screens, or melatonin. It was about his mind.
The most convincing hypnotist you’ll ever meet is yourself
Here’s what I told James, and it’s the same thing I want to tell you: he is, without question, one of the most talented hypnotists I’ve ever encountered. He just didn’t know it, and he’d been using the skill against himself.
Every night, for years, he had been repeating a version of the same suggestion to his own mind: I don’t sleep well. I’m a bad sleeper. Here we go again. Said with enough conviction, enough repetition, and enough emotional charge - fear, frustration, dread - a belief like that stops being just a thought. It becomes an instruction. And your mind, which is always listening to what you tell it, takes that instruction seriously.
This isn’t just a nice metaphor - it’s well documented in the sleep research. Insomnia specialists describe a pattern called “sleep effort”: the harder someone consciously tries to force sleep to happen, the more it activates exactly the kind of alert, effortful, autonomic arousal that sleep needs to switch off. Worrying about not sleeping becomes a self-fulfilling prophecy, triggering the very biological machinery designed to keep you awake, not put you to rest.
In other words: the mind does what it believes you want it to do. If the nightly instruction is “stay vigilant, monitor, worry, stay awake” - that’s precisely what it will keep delivering, night after night, however exhausted you are.
Read on...
https://janinerod.com/how-the-power-of-your-mind-can-talk-you-out-of-sleep-or-back-into-it/