06/01/2026
🍆 in 2025, we were Grindin’
Last summer, we were thrilled to win the US business for – the Global Gayborhood in Your Pocket™.
Since then we’ve been working on some truly snazzy campaigns that celebrate and amplify gay culture. Here’s a snapshot of the electric activity we’ve launched with Grindr to date:
🎶 Come On Over, Christina Aguilera! We helped announce the ultimate wingwoman partnership: Global superstar and gay icon, Christina Aguilera, officially partnered with Grindr to take her mastery of getting people to “come on over” to a new level. Ahead of Christina’s headline performance at Portola festival, Grindr temporarily swapped out its famous ‘bloop’ notification sound for the opening of her beloved track, “Come on Over Baby (All I Want Is You)“!
✨ The Garden of Otherworldly Delights. Ahead of Halloween - we supported the second annual Grindr Pleasure Ball in NYC. Grindr transformed Iron23 into a lush, toxic garden (featuring a 6” ph***ic totem), and the night featured alluring performances by Jake Shears and Slayyyter.
🏆 GRINDR UNWRAPPED 2025. Returning for its fifth year, we launched GRINDR UNWRAPPED, the hottest, boldest take on global gay and pop culture trends. As Grindr’s SVP of Marketing and Communications, Tristan Pineiro, says, “GRINDR UNWRAPPED is our annual pulling of receipts. It proves gay culture doesn’t just follow trends, we create them.”
🔥 Physical Trophies, Viral Buzz. To cement Unwrapped’s cultural status, we suggested sending physical trophies to the winners. The result? Our comeback queen, Kesha broke the internet with her celebratory post, and the legendary Dan and Phil celebrated their ‘Gaymer of the Year’ award, generating massive earned attention!
We are immensely proud to be connecting this iconic brand with the culture it inspires. If the internet is fast, the gay internet is driving, and we’re strapped in for the ride.