Vegan Psychologist Clare Mann

12/10/2026

As vegans, we have all be in a situation where we say something, believing, "This will be the thing that gets through to someone" and then silence. My new Linkedin Newsletter is looking at what's happening and most importantly, what we can do about it.

You watched the documentary the night before, one of those films that leaves you sitting in the dark long after it has finished, unable to quite believe that the world you thought you knew looks like this underneath, and the next morning you shared it with someone you care about, a friend, a colleag

25/07/2026

Animals can't wait for us to figure this out alone.

Every conversation is an opportunity — or a missed chance.

It's my experience that vegans who master relationship-based, trance-breaking communication now will lead the movement forward.

If you're ready to stop copying scripts, and start speaking with more influence, then JOIN ME for this FREE 90-min Masterclass, to discover how specifically this type of relating gets people curious and asking for more information.

You'll discover:

• The Framework that explains why some vegans communicate effortlessly while others seem to struggle

• How to transmute vystopia into powerful fuel for trance-breaking communication that gets people's interest

• Why a combination of personal development and communication mastery are the keys to real influence

FREE 90-min Masterclass

Beyond Vystopia: 3 Keys to Communicate with Confidence & Impact

Tuesday 28th July 2026

1:00PM California, USA

4:00PM New York, USA

9:00PM London, UK

Wednesday 29th July 2026

6:00AM Brisbane, Australia

More Details and to Register Direct in comments below

22/07/2026

What if the thing you think is holding you back — the weight of knowing what animals endure — is actually the most powerful tool you have to create change?

The vegans creating real impact aren't the loudest.

They're the ones who've learned to turn the burden of knowing into trance-breaking communication.

Join me for my next free 90-min masterclass where I'll show you exactly how they do it.

Beyond Vystopia: 3 Keys to Communicate with Confidence and Influence

Tuesday 28th July 2026
1:00PM California, USA
4:00PM New York, USA
9:00PM London, UK

Wednesday 29th July 2026
6:00AM Brisbane, Australia

More Details and Register Direct in comments below

17/07/2026

....(45 secs) What exactly is Vystopia and The Burden of Knowing?

06/07/2026

...Resistance to veganism is not resistance - it's an entry point.

"Don't tell me!" is not necessarily what you think it is.

Most vegans hear those words and feel a wall go up.

Resistance. Indifference. Wilful ignorance.

And I understand exactly why. When you carry the weight of knowing what happens to animals every single day, someone covering their ears can feel like a betrayal of every creature suffering right now.

But here's what two decades of working as a vegan psychologist has taught me about that reaction.

"Don't tell me!" is almost never about cruelty.

It's a caring person hitting their emotional limit.

Think about it. Someone who truly didn't care wouldn't need to shut the conversation down. They'd just shrug and change the subject. The fact that they're bracing themselves, the fact that those words come out with a kind of panic, that's empathy trying to protect itself from pain it doesn't yet know how to hold.

This is actually important information. It tells you something about who you're talking to.

PERSONAL EXAMPLE

So when my neighbour said those words as a slaughterhouse truck passed us on our morning walk, I didn't push back. I didn't say "If you feel bad just HEARING about it, imagine what it's like for THEM." Even though every part of me wanted to.

Because I've learned that shaming a caring person into awareness doesn't open them up. It closes them down. And when they close down, the animals lose another potential voice.

Instead I said:

"I totally get it. We don't want to hear it (and even less) see it, because it's just so awful. But I think we need to, because if decent people like us don't speak out, this is just going to continue."

She kept walking with me. She kept listening.

Because I didn't punish her for flinching. I named her as one of the decent people who could actually do something about it. I made her a partner in the problem, not a target of my frustration.

That's the shift that changes everything.

Stop let's stop treating resistance as the enemy. Start treating it as the entry point.

The person who says "Don't tell me!" is often far closer to caring than the person who says nothing at all. They just need someone to show them that their discomfort is not a reason to look away. It's actually a reason to look closer.

Your job as a vegan communicator is not to make people feel guilty. It's to help decent people find the courage to act on what they already feel.

What do you normally do when someone shuts the conversation down?

I'd love to hear how you handle it how this post might be helping you think about doing it differently next time.

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16/06/2026

YOU'RE INVITED

- You've tried sharing facts.

- You've sent documentaries.

- You've stayed calm when everything in you wanted to scream.

But the people you care about still don't see what you see — and you're left carrying the weight alone.

Here's what most vegan communication advice won't tell you: Facts don't change minds. Vystopia does — when you know how to transmute it.

I'm hosting my next free masterclass to show you how.

Beyond Vystopia: 3 Keys to Communicate with Confidence and Influence

Tuesday 23rd June 2026
1:00PM California, USA
4:00PM New York, USA
9:00PM London, UK

Wednesday 24th June 2026
6:00AM Brisbane, Australia

Link to Register Free in comments below

13/05/2026

Happening again in May.....
Happening again in May............What is Insight, Impact and Influence and how do these elements embolden our confidence and impact as vegans?
JOIN me for this Free 90-min Beyond Vystopia Masterclass: https://lnkd.in/ggfhkj9H

15/04/2026

.....JOIN me and discover the 3 essential ingredients to become a calm, confident and influential vegan communicator.

01/04/2026

.....If you're a vegan who typically says tells someone you are vegan when they ask, "Are you a vegetarian?" then you could be missing an opportunity.

New LinkedIn article explains why and what you can do differently.

So you're at a dinner party, a work event, or a family gathering, and someone turns to you and asks the question that vegans hear more often than, “Where do you get your protein?” They say, "Are you vegetarian?" If you're vegan, your instinct is almost certainly to correct them immediately, to c...

30/03/2026

.When advocating for animal liberation and veganism, communication isn't about facts. It's about understanding the trance.

Every vegan I ever speak to has tried sharing the facts,the statistics. the footage and the logic.Maybe like them, you've watched people nod, agree that it's terrible, say they admire you for doing something about it, and then... order a burger.

This is the frustration that drives vystopia deeper: How can they say they see it and still not change?

Here's what I believe many vegans don't understand:

People aren't in denial because they lack information. They're in denial because they're in a trance.

- A cultural trance that says animal exploitation is normal, natural, necessary.
- A psychological trance that protects them from a number of psychological defences, including cognitive dissonance.
- A social trance that makes it easier to conform than to question.

You can't break a trance with facts. You break it with strategic communication that disrupts the pattern. This means that your engage with someone and learn to naturally engage in a way that helps them feel the disconnect 'within' themselves instead of 'between' what you are saying and what they are doing.

Let that sink in for a moment.

It requires more than an understanding of human psychology - it requires an embodiment of existential trance-breaking communication.

The most effective advocates I've worked with have learned to:

→ Ask questions instead of making statements
→ Create curiosity instead of defensiveness
→ Invite exploration instead of demanding change
→ Embody the future instead of arguing about the present

When you learn to communicate this way, everything shifts.

If you'd like to explore what it will take for you to become a trance-breaking communicator then JOIN THE WAIT LIST for my next FREE 90-min Masterclass - Beyond Vystopia Advantage: 3 Keys to Communicate with Confidence and Impact
Link: https://veganpsychologist.com/master-class-register