22/06/2026
I’ve said it several times on here, but I struggle with promoting my business. While I’m proud of the work I do, there are still many misconceptions about what nutritionists actually do. It’s rarely as simple as a meal plan or a food that magically makes body fat melt away.
Everybody thinks they know about food because they eat it. And while that's true to some extent, it doesn't mean they understand nutrition science, the complexities of the social determinants of health, or the considerations needed when supporting specific health conditions. Some of the nutrition advice I’ve heard from unqualified individuals is honestly quite concerning. Complex processes like metabolism are often oversimplified, and recommendations are handed out without considering a person's medical history, medications, lifestyle, culture, relationship with food, or access to resources.
Trying to figure out nutrition on your own can be frustrating at best and, at times, dangerous. Following advice from social media, well-meaning friends, influencers, or wellness trends can lead to nutrient deficiencies, unnecessary food restrictions, worsening health conditions, or delayed medical care.
Many people are now turning to AI for nutrition advice. As someone who uses AI myself, I understand its benefits ...but I also understand its limitations. AI can make up information, miss important context, and provide recommendations that aren't appropriate for your unique circumstances. Even when it comes to natural remedies, the answer is often: it depends.
Working with a qualified nutrition professional means receiving evidence-based, personalised guidance that considers you as a whole person—not just your symptoms, body size, or a trend you've seen online.
If you're tired of sorting through conflicting nutrition advice and want support tailored to your needs, I'd love to help. Send me a DM to book a 1:1 consultation and let's work together to find an approach to nutrition that is realistic, sustainable, and right for you.