What are the opening hours?

Monday 8:30am - 5:30pm Tuesday 8:30am - 5:30pm Wednesday 8:30am - 5:30pm Thursday 8:30am - 5:30pm Friday 8:30am - 5:30pm

Dr. Bruce Coward & Associates

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Canada
Belleville, ON
Dr. Bruce Coward & Associates

Vision for the future Bringing the world into focus. Dr Bruce Coward and Associates have offered excellence in eye care for over 60 years.

Visit us in any of our three convenient locations:
Trenton: 613-392-6211
Belleville: 613-968-6560
Brighton: 613-475-3900
Picton: 613 476-2654
We accept direct insurance payment from most insurance providers.

07/29/2026

What if your lenses could keep up with your day — no swapping required?

Photochromic lenses are designed to do the switching for you — automatically adapting to the light around you. Our guide covers how they work, the benefits, and what to expect.

Check it out: https://drbrucecoward.ca/news/see-clearly-in-every-light-with-photochromic-lenses/

07/23/2026

Good eye care starts with doctors who make you feel right at home.

Dr. Ulakovic and Dr. Cheung take the time to understand your vision, your lifestyle, and your goal, not just your prescription.

That's the kind of care we've been proud to offer since 1949, and it's very much alive with these two!

07/21/2026

Reading reviews like these truly makes our day!

Thank you, Kathryn, Dr. Coward and the whole team are dedicated to making every visit feel smooth, professional, and genuinely welcoming 😊

https://maps.app.goo.gl/iXKoP227kcB32Lzm7

07/16/2026

Drama. Glamour. GUESS. 🤩

For the ones who turn heads without trying — bold silhouettes, iconic branding, and styles that take you from your morning coffee to your best night out. GUESS Eyewear isn't just an accessory. It's the whole vibe.

Browse GUESS: https://drbrucecoward.ca/product-category/eyeglasses/guess-eyeglasses/

07/14/2026

Sunscreen? Check. Good music? Check. Contacts? Definitely check. ☀️

Contact lenses were made for summer, giving you the freedom to swim, sweat, and adventure without a second thought.

✅ Move freely through any activity
✅ No slipping or fogging in the heat
✅ Full, clear vision from every angle
✅ Daily, bi-weekly, or monthly options to suit your lifestyle

Thinking about making the switch? Explore our full range and find the fit that works for you: https://drbrucecoward.ca/product-category/contact-lenses/

07/09/2026

Slow and steady wins the style race. 🐢👓

Crafted from biodegradable acetate, every swirl, every amber tone, every rich brown hue — tortoiseshell doesn't rush, and neither does Destiny when it comes to wearing stylish & sustainable eyewear.

07/07/2026

Sound familiar? You blink, reach for the drops, feel better for a minute — and then it's back.

If your eyes have felt dry, gritty, or tired for a while, drops are likely only providing temporary relief. Dry eye is often caused by blocked glands in your eyelids that can't be fixed with drops alone. Envision by InMode uses radiofrequency and light-based technology to gently warm and clear those glands, helping your eyes produce their own healthy tears again — naturally.

It's not a quick fix. It's a real one.

Ready to find out if Envision is right for you? Book a consultation with our team: https://drbrucecoward.ca/contact-us/

07/04/2026

Dr. Coward has seen a LOT in his years of practice... but nothing quite like this 👀

What a campaign it's been so far in this years world cup — and now for the first time, we're into the last 16, facing Morocco today.

The whole nation is behind you, Canada, let's go!

*Image generated by AI&

07/01/2026

Red and white, good food, great company, and the people who make it all worth celebrating. 🍁

Happy from all of us to all of you.

06/27/2026

Dr. Bruce, Dr. Awale, and Tara are celebrating International Sunglasses Day in style, wearing their absolute favourite pairs — and honestly? They nailed it!

So tell us, what's your go-to pair of shades? 😎

Address

156 N Front Street
Belleville, ON
K8P3B8

Opening Hours

Monday	8:30am - 5:30pm
Tuesday	8:30am - 5:30pm
Wednesday	8:30am - 5:30pm
Thursday	8:30am - 5:30pm
Friday	8:30am - 5:30pm

Website

https://drbrucecoward.ca/branch/belleville/

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