Endurahealth Massage Mastery School

08/10/2026

Difficulty is a feature of running a business not a bug.

08/02/2026

What is your core differentiator?

Let me know in the comments🙌

07/27/2026

Proof that building relationships is key to a successful practice.

14 years ago I connected with a local triathlon coach. We met for coffee and totally clicked. He came in for a free 1hr session and from that started referring me his athletes.

One of his athletes came to see me and became a regular right away.

Then this client told his training partner about me. He started to come see me.

Then the training partner told his wife about me. She started to come see me.

Then the training partner told his co-worker about me. He started to come see me.

Then the co-worker told his wife about me. She started to come see me.

That is 4 new clients from one connection.

They’ve been clients for 14 years!

That is a lot of sessions for one free treatment🙌

07/25/2026

“ I can’t get enough new clients.”

“I don’t know how to consistently get new clients.”

“What if I can’t keep my books full?”

All I hear is fear and doubt.

Stop the negative self talk.

Put the work in.

Trust your skills.

Unlock the secrets to attracting your ideal clients, transforming new clients into loyal clients, and mastering the art of communication and care. Elevate your practice with strategies that build trust and create loyal relationships.

07/23/2026

“I don’t know how to stand out in a crowded market.”

“ I’m interchangeable with every other RMT.”

Many RMTs struggle to answer:

Why should someone choose me instead of the 20 other massage therapists in my city?

They often market themselves as simply “an RMT who provides massage,” rather than developing a clear niche, ideal client, or unique experience.

Unlock the secrets to building lasting client relationships with our Client Care course. Enroll now to take your practice to the next level!

07/22/2026

“I am constantly starting from zero”

I feel you🙁

You can get someone onto the table—but don’t know how to create an experience that makes the client want to come back, book ahead, and become loyal.

Unlock the secrets to attracting your ideal clients, transforming new clients into loyal clients, and mastering the art of communication and care. Elevate your practice with strategies that build trust and create loyal relationships.

07/22/2026

Customer service 101….

If you are running late as a practitioner for a session, please acknowledge it.

Own it. Apologize. And do right by your client.

A friend of mine told me his experience with his therapist….

He showed up a few minutes before his scheduled appointment.

He sat and waited.

The front desk staff said something along the lines of “yes it’ll be a bit of a wait.”

He sat and waited.

After 30 minutes he told the front desk staff he had to leave.

A week later he still needed his back fixed so had booked in another appt with his therapist. He knew his therapist could fix him.

He had his appointment and there was not one acknowledgement or apology from his therapist for the missed appointment the week before.

My friend brought it up and the therapist brushed right over it.

Never took ownership.

My friend will never go back, even though he’s been a loyal client for 10 years.

That guy just lost a good client.

Learn from others mistakes🙌

07/21/2026

#3 tip for a successful practice….

Client Care and Communication.

I have always gone above and beyond for my clients. Since day one they knew they could email/text me when they got hurt or had a question about their exercises. I don’t just have great hands on skills but great communication skills. I explain everything, I talk on their level so they can understand and I make them feel empowered. This make them feel a part of their treatment and this builds loyalty and trust.

07/21/2026

“I don’t feel confident enough in my skills.”

“My client is going to realize I don’t know what I’m doing.”

These thought can lead to undercharging, avoiding certain conditions, and feeling uncomfortable marketing themselves as an expert

07/16/2026

My #2 tip for setting up a successful practice.

Set up a referral network.

Connect yourself with like minded professionals who share the same ideal client, same treatment philosophy and who see your value.

For example, I work with athletes and am a runner and triathlete so early on in my career I reached out to a sports chiropractor and a sports physiotherapist. I asked to meet up for a coffee to talk about how we could support each other. Some that I met I didn’t really jive with but the ones I did I offered to treat them for free so they could see my skills and then trust sending clients my way.

20 years later and those relationships are still going strong!

1 free treatment, 1 hour of my time…has given me hundreds of clients🙌