09/17/2026
đđ A reminder during Pride season: your mental health matters, and you deserve support đđ
The backlash and hateful comments surrounding our local Pride festival can be painful, exhausting, and overwhelming. If youâre feeling hurt by what youâre seeing or reading, itâs okay to step away, mute notifications, take a break from social media, and protect your peace.
If you want to talk to someone and get mental health support, you can:
đ¨ Visit the FREE mental health walk-in clinics at Banff and Canmore hospitals, every day from 2-9pm
đ Call or text 9-8-8, available 24/7 and in 200+ languages
đť Visit www.seethesigns.ca for more local, Bow Valley resources
CONTENT WARNING: This post includes examples of homophobic and transphobic comments directed toward our community, including references to violence. Please take care when reading and engage in whatever way feels right for you.
Yesterday, a third-party account shared a photo to promote the festival, and it quickly spread far beyond our usual audience.
Within 24 hours, the Instagram post reached more than 23,000 views, and the version shared on Facebook received more than 700 comments, many containing homophobic and transphobic hate.
A lot of the comments described q***r and trans people as mentally ill, used dehumanizing language, or repeated harmful and false accusations.
Others told us to leave, said q***r and trans people shouldnât be in Canmore, or celebrated the fact that they would avoid the community during Pride. Some went much further, making comments that suggested physical harm.
Unfortunately, none of this is new for 2SLGBTQIA+ organizers. A similar situation happened to Banff Pride on social media last year. Posts like these can end up on the wrong side of the internet, creating fuel for discrimination and hate.
But this goes beyond what we see on social media. Alberta's Bill 25 introduces new requirements around flags displayed by public school authorities, which no longer permits pride flags. At a time when the visibility of Pride and the rights of trans Albertans are being disregarded, visible community support for q***r and trans people matters.
This is why organizations like Canmore Pride, Banff Pride and the Bow Valley Pride Network are still needed. It's also why the rainbow crosswalk is such an important symbol in our community.
Whether or not the people leaving these comments live here, their words still affect our community. They reflect attitudes q***r and trans people encounter online and in our town, where they come to recreate.
Combating hate takes a community effort. Here are some ways you can show your support:
⢠Come to Pride. Attend the Canmore Pride Festival, September 23â28âand especially join us at our Block Party on Saturday, September 26. The day will include community speeches and a flag raising, followed by our Pride March. Help make visible support louder than hate.
⢠Speak up and make your support visible. We're calling on community members, nonprofit organizations and businesses to stand with the 2SLGBTQIA+ community. Put up a Pride display during the festival. Print a festival poster for your staff room. Send your team information about Pride events. Share a public message of support.
⢠Donate to Canmore Pride or sponsor one of our programs or festival events. Donations can be made directly through our website, or send us a message.
⢠Check in with your q***r and trans friends, family and chosen family, and ask what support looks like for them.
We each have a role in shaping our community into a place where everyone feels like they belong.
Photo Credit: Camille Nathania
Learn more: canmorepride.ca/festival