Thrive Protein

09/27/2026

We take the family owned and family run vibe pretty seriously over here.

Have you ever wondered who the people are behind the products you buy from the store? Us too!

That's why we made it clear from the start that we are a family owned and family run business, with a very important role in our company filled by Gillian's brother James House (pictured).

James is the Operations Supervisor for Thrive Protein. A huge part of the smooth operation of our business comes from his work!

James oversees fulfillment each day at our warehouse, starting off his day by purchasing the shipping labels for orders - this is actually a pretty in-depth process, with every package going out in a specific box size, and all the product weights going into the system to purchase the label. He also has to weigh up real-time-rates for shipping across several carriers and platforms to find the perfect label for the job.

Once that's complete, he helps the rest of the fulfillment team with organizing the orders and overseeing order accuracy during boxing.

James recently expanded his role on the team to include helping with managing retail accounts, helping to run the Amazon store, doing monthly financial reporting, inventory management, marketing communications and website assistance.

He helps train new staff, and manages the day-to-day operations at the warehouse including coordinating local deliveries and retail deliveries.

We really appreciate James and our entire team, and even if they aren't all related by blood, we still consider them family!

09/23/2026

Something delicious just dropped 😱

We've been secretly working behind the scenes to develop the best tasting plant protein on the Canadian market!

Our plant based proteins are already a huge hit, but we wanted to make things even more convenient for you to hit your daily protein goals.

Here's what makes our new SPORT plant based protein delicious for people looking to get active and healthy 💪🏼

🍫 Smoother texture, making it easily dissolvable in water
🍫 Sweeter taste, satisfying your sweet tooth with no added sugar, using top quality reb-m stevia
🍫 MCT oil powder for energy to power you through your activities
🍫 5 protein blend with 5.7g BCAAs and 12.2g EAAs, helping you recover faster
🍫 30g of protein per scoop, helping you build muscle while staying satiated
🍫 Nothing artificial
🍫 Chocolate and vanilla flavours available

If you ever wanted to just shake up your protein and go, but still have it taste AMAZING, no blender or smoothie needed - this is the product for you!

If you already love our plant based protein, this is a great way to change things up for a more indulgent shake, without compromising your nutrition goals.

And if you haven't tried our plant based proteins yet, this is the perfect way to introduce it to your supplement repertoire!

09/17/2026

Attending local races is a great opportunity for us to connect with people from the region - and some lasting friendships have been born from meeting people at events who share our vision! (Like Patrick Brown Patrick, pictured!)

We kicked off event season at the Island Lake Classic on Labour Day to share our new flavour of Hydrate (watermelon 🍉!!) with racers.

The heat resulted in a lineup at the Thrive table, with many people coming back for seconds!

Race directors Jodi and Norm at GottaRunRacing were the first people to invite us to an event when we launched back in 2023, and we wouldn't miss their race for the world.

Overall podium finishers received a bag of EnduraFuel to power them through their training, and we connected with loads of local runners, sharing our products and story of how we started our business.

Thanks for another great event!

Jenny Lee Wickens
Gillian 💕

09/09/2026

An exciting opportunity for local runners is coming up this month! We are going to be present at the Injury Prevention for Runners Workshop at South Simcoe Physiotherapy on Saturday September 26th at 10am in Alliston.

This workshop is hosted by Thrive athlete and Physiotherapist Ryan Shea Ryan Shea -pictured above in his most recent ultra trail race.

The cost is $40 and all proceeds will be donated to the Stevenson Memorial Hospital Foundation (supporting the build of this New Tecumseth hospital)

We will be on-site to introduce our product line and will be serving samples at the event. The course will cover the 7 evidence based strategies to keep you running injury free.

A bit of background about Ryan: He is a Physiotherapist with a special interest in running related injuries and prevention. He teaches a course to fellow physiotherapists which helps to give them the tools to treat runners more effectively. He has run several marathons (highlight so far was Boston 2024!) and has recently started running some ultramarathons (check out the UTMB circuit if you have a chance!).

Spaces are quite limited and are on first come/first serve basis, so please reach out now to secure your spot.

Happy running!

09/08/2026

Collingwood Locals and visitors!! 🔊

The Collingwood Supplement Warehouse (Home of Thrive Protein) is open for business!

You can come shop in store and choose from our entire product line, plus a selection of other products from great local brands.

Let us help you choose what suits your needs for your fitness, health or wellness goals.

We are located at 93 Sandford Fleming Drive in Collingwood - just follow the signs and look for the flags.

Hours of operation are Monday-Friday from 9-5.

You may have noticed you can select "in-store pickup" on our website at the checkout as well, so if you'd like to come say hi, please do so. We'd love to meet the locals who have been supporting us from day one 🥰!

Plus, you can see some "behind the scenes" action at our warehouse, where we ship orders all across Canada for our loyal customers and supporters.

We can't wait to see you in store!

09/04/2026

We are thrilled to welcome a new athlete to our team who has been using our products for a while and is excited to represent our brand! She's a rising track and road running star from Ontario, with some seriously fast personal bests 🔥 here is a bit more about Emily:

"My name is Emily Bryce, and I’m a Canadian Division I distance runner at West Virginia University. As I enter my final year at WVU, I’m working toward my goal of returning to Canada and pursuing professional running. I absolutely love Thrive Protein products, the quality and taste are amazing, and they help me fuel, recover, and meet the demands of high level training. I’m so excited to represent a Canadian brand that genuinely supports my performance and athletic goals!"

We are really excited to see how Emily's last year in the US goes and thrilled for her to continue pursuing her goal of becoming a professional runner here in Canada!

08/22/2026

One thing we’re proud of as we have grown over the years is that we continue bringing products onto our line that we use ourselves.

We’re recreational athletes ourselves and we run, train, play sports, and use supplements every day. So when we add something new, the goal isn’t just to make another product, it’s to make something we would actually want to buy and use ourselves.

At the same time, we’ve tried hard not to move away from what our company was built on. Staying true to clean, scientific formulations, no artificial ingredients, plus keeping the taste great and pricing reasonable!

Unlike other companies, we also pride ourselves in showing you the people behind the brand. We are family owned, and everything we do to run our business comes from us.

You’re supporting the people actually developing the products, designing packaging, building the website, packing orders, answering emails and more.

Our staff team is continuing to expand as we grow, which also allows us to support our local economy and work with like minded people who love health, fitness, and nutrition.

We appreciate every person who continues to support our Canadian company!

08/10/2026

We had a visitor at the Thrive HQ last week!

Thrive athlete Maddi Leblanc was here in Collingwood for the Ontario SUP (stand up paddleboard) Series right downtown at the harbour off Side Launch Way.

First, we had the pleasure of meeting Maddi at the screening of her documentary "Ocean of Hope", which tells the story of her incredible SUP across the Gulf Stream in order to raise awareness for Cystic Fibrosis and access to life-changing medications right here in Canada for those who suffer.

The next day, Maddi met us at Thrive HQ for some taste testing of our newest products - IGNITE pre-workout 🍑 and HYDRATE watermelon 🍉, and then we went and burned off some energy with a run on the Cwood trails.

Maddi raced over the weekend in the elite category for the Ontario SUP race series, and showed off her athletic abilities, winning the distance race (all the way to the lighthouse and back 😱). There were lots of exciting sprint races in the harbour and despite the impending thunderstorms, the event was a success!

Thanks to Maddi for visiting us - it was such a treat!

08/09/2026

🚨 NEW PRODUCT ALERT!

The only fully dosed, Canadian-Made Pre-Workout with no artificial sweeteners, flavours, or colours.

IGNITE Sour Peach 🍑

With the same attitude we have always brought to formulation, we saw a gap in the Canadian market for a pre-workout that didn't contain loads of artificial ingredients.

Using the most up to date science, we developed Ignite, which is fully dosed for the pre-workout lover!

Each full scoop (maximum daily dose) contains

🔥8g citrulline malate
🔥3.2g beta-alanine
🔥2.5g betaine anhydrous
🔥1g l-tyrosine
🔥240mg caffeine
🔥100mg l-theanine

Absolutely ZERO

❌Sucralose
❌Aspartame
❌Xylitol
❌Erythritol
❌Artificial flavours
❌Artificial colours

Third party tested, made in a Good Manufacturing Practice (GMP) facility, and formulated using the best sports science for your gains!

08/05/2026