Thrive Protein

Thrive Protein Canadian Made Fitness Supplements

We recently attended the Sobeys and Foodland provincial convention held right up the road at Blue Mountain resort.This w...
06/21/2026

We recently attended the Sobeys and Foodland provincial convention held right up the road at Blue Mountain resort.

This was an opportunity to meet store and district managers province wide to introduce our product line to them in person and share samples and our story.

We had an amazing time explaining who we are and what makes us different than other companies on the market, and sampling went very well, with loads of positive reviews on our product line.

If you have a Sobeys or Foodland near you, a little encouragement to your local store manager goes a long way! We hope to expand into more stores province wide, and now that we've had the chance to introduce ourselves, we will continue working at this in the months to come.

Big thanks to our local supporters who have been with us from the start : Kyle at Stayner Foodland (formerly Collingwood Sobeys), Sean at Thornbury Foodland, Sim at Wasaga Beach Foodland, and Chris at Penetanguishene Foodland. These managers and franchise owners already gave us the shot we were looking for, and with multiple reorders, we think it's going well! 🙌🏼

Excited for a new retail spot!Pure Athletic Club in Barrie is now your newest Thrive retailer, with almost the whole pro...
06/15/2026

Excited for a new retail spot!

Pure Athletic Club in Barrie is now your newest Thrive retailer, with almost the whole product line at your fingertips.

Owner Adam Murray (pictured) has created quite the amazing gym and fitness facility in the south end of Barrie.

Pure Athletic Club is a performance-focused training facility founded by Adam, Dorian Hamilton of Pure Muscle and Fitness and Vlad Surma of Pure Muscle Athletics.

They have the best equipment in the world, with both incredible biomechanics and injury prevention tools. This massive facility has it all - top end equipment, saunas, classes, and an epic retail store where our supplements will be stocked for members and the general public alike.

We appreciate Adam bringing us on board and supporting local, and congratulate Pure Athletic Club for being our first Barrie retailer, and for their incredible facility and membership experience.

We highly recommend you check them out - you will be astounded by what they've created!

New product alert 🚨We love supporting our community in their athletic endeavours, which is why it was a no-brainer to br...
05/30/2026

New product alert 🚨

We love supporting our community in their athletic endeavours, which is why it was a no-brainer to bring on the newest product in our lineup: Beta-Alanine!

It's clinically proven to enhance muscular endurance during exercise ! By supporting muscle acid clearing capacity, it helps delay muscle fatigue for sustained output.

Some quick stats:

🙌🏼Beta-alanine has been shown to improve performance in both running and cycling by 2-5%, with distances ranging from repeated sprint intervals to sustained efforts lasting 45 minutes or longer

🙌🏼Beta-alanine is clinically shown to improve muscular strength, muscular endurance and resistance training capacity, helping support greater training volume and more total repetitions during demanding workouts. It appears particularly beneficial during high-volume sets, supersets, circuits, and repeated high-intensity efforts where fatigue can limit performance

🙌🏼Beta-alanine can benefit a wide range of athletes including lifters, runners, cyclists, fighters, and team sport athletes performing repeated high-intensity efforts

How does it work?

During hard training, hydrogen ions accumulate in muscle tissue and contribute to fatigue. Beta-alanine helps reduce this acidity, allowing you to sustain effort for longer.

We have some new blogs on our website taking a deep dive into the science behind this exciting new product, so don't forget to check them out!

Summer heat is coming...how are you staying Hydrated???We've been amping up the use of Hydrate electrolytes to battle th...
05/13/2026

Summer heat is coming...how are you staying Hydrated???

We've been amping up the use of Hydrate electrolytes to battle the loss of essential minerals during exercise.

With the hottest months upon us now, it's even more important to make sure you're replenishing what you've lost.

We recently wrote a blog article about how many electrolytes people lose in sweat during exercise. You can find the link in our bio!

Using data from various research studies on electrolyte losses in sweat, here are the average electrolyte values lost per hour at the different exercise intensities:

💦Lower intensity exercise (1.0 litres of sweat)

Sodium: 826 mg - 860 mg
Potassium: 222 mg - 366 mg
Calcium: 44 mg
Magnesium: 10 mg

🔥Higher intensity exercise (1.9 litres of sweat)

Sodium: 1570 mg - 1634 mg
Potassium: 422 mg - 695 mg
Calcium: 84 mg
Magnesium: 19 mg

This is exactly why we developed Hydrate electrolytes and their respective electrolyte ratios.

💦800 mg sodium
💦300 mg potassium
💦50 mg calcium
💦50 mg magnesium

Plus it tastes delicious! 😊

We are pumped to welcome Selene Mallone .onee to the athlete team! Selene is an ultra marathon runner, proud dog mom, fu...
05/03/2026

We are pumped to welcome Selene Mallone .onee to the athlete team!

Selene is an ultra marathon runner, proud dog mom, fulltime fire fighter and part time firefighter, who somehow finds the time to fit everything in.

"I love to train and spend most of my days in the outdoors. I often refer to myself as an outside plant rather than an inside plant. If I'm not racing or running the trails; you will find me volunteering or pacing. Seeing people accomplish amazing things is what I love; and if I am able to help in any way."

Selene recently won AND set a new course record at the Arizona Monster 300 miler 🥵 , which was by far her furthest race to date!

This Ontario based runner is doing a 200 miler right here on Canadian soil in June, and is pacing the current Canadian women's 24 hour hour record holder Amanda Nelson (her coach) at the QMT in Quebec later this summer.

We are thrilled to have Selene on the team, and super excited to see what her ultra marathon races hold for her this year!

Something we get asked a lot is...What makes us unique? All of our products are proudly manufactured in our home provinc...
04/19/2026

Something we get asked a lot is...

What makes us unique?

All of our products are proudly manufactured in our home province of Ontario, Canada (even our packaging comes from an Ontario-based company!) We are a family-run business and take great pride in what we do. We have a 100% clean label commitment, meaning no artificial flavours, colours, or sweeteners in any product.

We have a genuine passion for sport and nutrition science and apply that knowledge to formulate the best supplements we can. Transparency is at the forefront of what we do. We publish all third-party testing results so you know what you’re consuming is rigorously tested.

We also break down our formulations side by side against competitors and explain the science behind them, so you can see exactly what sets our products apart. You can explore these science-based comparisons in our blogs.

Our passion stems from supporting fellow Canadians on their journey to achieve peak performance. We are both athletes ourselves, and understand the importance of optimizing nutrition to fuel health and performance. We strive to be more than just a supplement company. We are a community of people pursuing our fitness and wellness goals together. We believe in a healthy, active lifestyle, pushing boundaries, setting new personal records, and striving to be our best selves.

Every supporter we have means the world to us - so thank you to everyone who continues to choose us to help with their health and fitness pursuits!

The annual YMCA Collingwood "Y-Ride" is coming up soon on April 11th! We are psyched to be joining in for the giant grou...
03/29/2026

The annual YMCA Collingwood "Y-Ride" is coming up soon on April 11th!

We are psyched to be joining in for the giant group cycle class in support of YMCA Simcoe Muskoka and their important programming. One to four hours of spinning is a great way to get active at the same time!

This initiative helps support lower income families and individuals, by giving them access to memberships, child and youth programming, and community programming at a subsidized cost.

As regular users of the YMCA, we greatly appreciate the staff and programming they offer, and our family is there almost every day of the week! We enjoy the spin class, the gym, and both kids attend the stay and play child programming regularly.

In order to give back, we have donated a basket for the silent auction and made a donation. We will be sharing this link to our story and saving it to our highlights on instagram.

If you are local to Collingwood and the surrounding areas, we highly recommend that you check out the YMCA! And please feel free to bid on the silent auction or donate to help raise funds for this great cause!

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Collingwood, ON

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