Thrive Protein, Collingwood, ON (2026)

05/30/2026

New product alert 🚨

We love supporting our community in their athletic endeavours, which is why it was a no-brainer to bring on the newest product in our lineup: Beta-Alanine!

It's clinically proven to enhance muscular endurance during exercise ! By supporting muscle acid clearing capacity, it helps delay muscle fatigue for sustained output.

Some quick stats:

🙌🏼Beta-alanine has been shown to improve performance in both running and cycling by 2-5%, with distances ranging from repeated sprint intervals to sustained efforts lasting 45 minutes or longer

🙌🏼Beta-alanine is clinically shown to improve muscular strength, muscular endurance and resistance training capacity, helping support greater training volume and more total repetitions during demanding workouts. It appears particularly beneficial during high-volume sets, supersets, circuits, and repeated high-intensity efforts where fatigue can limit performance

🙌🏼Beta-alanine can benefit a wide range of athletes including lifters, runners, cyclists, fighters, and team sport athletes performing repeated high-intensity efforts

How does it work?

During hard training, hydrogen ions accumulate in muscle tissue and contribute to fatigue. Beta-alanine helps reduce this acidity, allowing you to sustain effort for longer.

We have some new blogs on our website taking a deep dive into the science behind this exciting new product, so don't forget to check them out!

05/13/2026

Summer heat is coming...how are you staying Hydrated???

We've been amping up the use of Hydrate electrolytes to battle the loss of essential minerals during exercise.

With the hottest months upon us now, it's even more important to make sure you're replenishing what you've lost.

We recently wrote a blog article about how many electrolytes people lose in sweat during exercise. You can find the link in our bio!

Using data from various research studies on electrolyte losses in sweat, here are the average electrolyte values lost per hour at the different exercise intensities:

💦Lower intensity exercise (1.0 litres of sweat)

Sodium: 826 mg - 860 mg
Potassium: 222 mg - 366 mg
Calcium: 44 mg
Magnesium: 10 mg

🔥Higher intensity exercise (1.9 litres of sweat)

Sodium: 1570 mg - 1634 mg
Potassium: 422 mg - 695 mg
Calcium: 84 mg
Magnesium: 19 mg

This is exactly why we developed Hydrate electrolytes and their respective electrolyte ratios.

💦800 mg sodium
💦300 mg potassium
💦50 mg calcium
💦50 mg magnesium

Plus it tastes delicious! 😊

05/03/2026

We are pumped to welcome Selene Mallone .onee to the athlete team!

Selene is an ultra marathon runner, proud dog mom, fulltime fire fighter and part time firefighter, who somehow finds the time to fit everything in.

"I love to train and spend most of my days in the outdoors. I often refer to myself as an outside plant rather than an inside plant. If I'm not racing or running the trails; you will find me volunteering or pacing. Seeing people accomplish amazing things is what I love; and if I am able to help in any way."

Selene recently won AND set a new course record at the Arizona Monster 300 miler 🥵 , which was by far her furthest race to date!

This Ontario based runner is doing a 200 miler right here on Canadian soil in June, and is pacing the current Canadian women's 24 hour hour record holder Amanda Nelson (her coach) at the QMT in Quebec later this summer.

We are thrilled to have Selene on the team, and super excited to see what her ultra marathon races hold for her this year!

04/19/2026

Something we get asked a lot is...

What makes us unique?

All of our products are proudly manufactured in our home province of Ontario, Canada (even our packaging comes from an Ontario-based company!) We are a family-run business and take great pride in what we do. We have a 100% clean label commitment, meaning no artificial flavours, colours, or sweeteners in any product.

We have a genuine passion for sport and nutrition science and apply that knowledge to formulate the best supplements we can. Transparency is at the forefront of what we do. We publish all third-party testing results so you know what you’re consuming is rigorously tested.

We also break down our formulations side by side against competitors and explain the science behind them, so you can see exactly what sets our products apart. You can explore these science-based comparisons in our blogs.

Our passion stems from supporting fellow Canadians on their journey to achieve peak performance. We are both athletes ourselves, and understand the importance of optimizing nutrition to fuel health and performance. We strive to be more than just a supplement company. We are a community of people pursuing our fitness and wellness goals together. We believe in a healthy, active lifestyle, pushing boundaries, setting new personal records, and striving to be our best selves.

Every supporter we have means the world to us - so thank you to everyone who continues to choose us to help with their health and fitness pursuits!

03/29/2026

The annual YMCA Collingwood "Y-Ride" is coming up soon on April 11th!

We are psyched to be joining in for the giant group cycle class in support of YMCA Simcoe Muskoka and their important programming. One to four hours of spinning is a great way to get active at the same time!

This initiative helps support lower income families and individuals, by giving them access to memberships, child and youth programming, and community programming at a subsidized cost.

As regular users of the YMCA, we greatly appreciate the staff and programming they offer, and our family is there almost every day of the week! We enjoy the spin class, the gym, and both kids attend the stay and play child programming regularly.

In order to give back, we have donated a basket for the silent auction and made a donation. We will be sharing this link to our story and saving it to our highlights on instagram.

If you are local to Collingwood and the surrounding areas, we highly recommend that you check out the YMCA! And please feel free to bid on the silent auction or donate to help raise funds for this great cause!

02/22/2026

Working alongside other local businesses has always been a passion of ours from the start. We did not foresee the amount of inventory we would have to carry from an operational standpoint when we first launched. Originally, we sought climate-controlled storage in Collingwood, which was challenging to find. We were so glad to find some warehouse storage space at Turpin Moving and Storage back in 2024.

What began as a convenient place to store our inventory here in town grew into a lasting business relationship between us and Zach Turpin and his team. Over the years, the demand for warehouse space has increased, along with the demand for warehousing services. Dalton Koolhaas has been diligently managing the warehousing side of things for us, which was part of the reason for the birth of their sister company CWD Logistics and Warehousing.

But their involvement doesn't end there. We work with two manufacturing plants in Ontario, which manufacture and package all our products. The safe transport of our goods is all handled by Turpin Moving and CWD Logistics for freight, including receiving, reconciliation, and organization.

Turpin Moving and Storage recently invested in a new space to operate out of, while keeping the logistics and warehousing space for CWD separate, giving both companies greater opportunity for expansion!

The entire team regularly does hard, physical labour in their day-to-day endeavours, which results in a need to stay hydrated and strong. We are thrilled to be able to support the team while they lift and move various goods, furniture, appliances and more on a daily basis. The team loves using the Strawberry Lemonade Hydrate and the Iced Protein Coffee.

We are so glad to have found these local guys who are here pounding the pavement to support Collingwood the region. They regularly move people in the GTA and surrounding areas as well. If you or someone you know needs a helping hand with a move, storage, warehousing, or even office space rental - get in touch with Zach Turpin or Dalton Koolhaas and they can sort you out!

Thanks team for all you do to keep our business running smoothly!

02/15/2026

⚠️New athlete alert !!

We are thrilled to invite our newest athlete onto the team - here's a bit more about her!

"Hi my name is Ruby Wells and I live in Squamish BC and I’m 15 years old. I absolutely love downhill mountain biking! I have been biking since I could walk and I have loved it ever since ☺️ I was the 2024 DH National champ and I was awarded the Stevie Smith Memorial Award at Crankworx Whistler last year. I plan on racing a few US races and lots of Crankworx races this year! Racing at the World Level has been a dream of mine since I was very young and I’m working hard to pursue that dream! “

We love supporting young, up and coming athletes in their fitness pursuits - and Ruby is no exception.

We can't wait to see all that's in store for her!

02/14/2026

Happy Valentine's Day from us at Thrive, and Happy Family Day weekend.

We hope you enjoy yourself and have a safe and happy long weekend.

02/06/2026

What's been keeping you fueled this winter ????

Endurance sports are hard enough - not even factoring in cold winter weather, forced cross training sessions, and indoor sweat loss from warm environments.

We've heard from so many new users that our creation for endurance sport- EnduraFuel- has been powering them through their winter sessions!

Whether it's been long runs outside with a frosty toque (you know who you guys are 😉) with a flask of EnduraFuel for the road (with maybe a little slush involved on those colder days) or the indoor sessions, fighting the boredom of the treadmill or spin bike with plenty of EnduraFuel to replenish both electrolytes and carbs, this newer addition to our line has proven its value.

Plus: it's so easily stackable!

New to fueling for sessions 1+ hour in duration?
🍋 Easily test how your gut responds with our super gentle and easily absorbed formula ~ one scoop = 30g carbs

Ready to amp things up a bit?
🍋 Double scoop for your session and bring the carbs up to 60g, plus a double dose of electrolytes

A seasoned veteran trying to increase carbs without GI distress?
🍋 Triple scoop to get 90g of carbs for a session 1.5+ hours and have a healthy dose of electrolytes to boot

This truly makes it so easy, and it also works well if you're practicing with gels as a secondary source of carbs because it's so gentle on the stomach! The 2:1 glucose/fructose ratio in EnduraFuel ensures you're getting carbs through both modes of transport to the bloodstream.

This just might be what you're missing in training!!

01/30/2026

Exciting news! 🎉🎉

This year, we are finally transitioning our entire line into pouches instead of tubs!!

We originally wanted to launch in this type of packaging, but it was extremely economically difficult for us because of our size at the time. You have to order a minimum of 3,000 bags per SKU just to make it worthwhile!

When you first launch a business, there are things that you have to learn along the way, and sometimes this can result in changes in the design or verbiage of your packaging. We couldn't justify ordering 3,000 for each product just in case something changed (and it did many times!)

This is something that we've always wanted for our business. It is a massive undertaking and a painstaking process to make this transition, so it's been something that has been in the works for almost two years now.

Our new packaging is made in Burlington, ON - making both the contents and packaging fully Ontario-made!

Over the course of the next 12 months, each product will move into pouches. There will be some transition with some products arriving in tubs, and some in the new pouches as we work through our stock. So keep your eyes peeled 🙂

Thrive Protein

05/30/2026

05/13/2026

05/03/2026

04/19/2026

03/29/2026

02/22/2026

02/15/2026

02/14/2026

02/06/2026

01/30/2026

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