10/07/2026
Nothing says teamwork like Mayor Woodward spending thousands on Facebook Ads for himself and leaving his slate in the dust. What about your teammates Eric?
So what happened in August that made Mayor Woodward all but stop his facebook ads for his "team" members on the Progress For Langley slate?
For every $1 spent on their advertising, $24 is going ONLY to Eric promoting his personal pages.
A slate asks voters to elect a team. In other words, people who donated to support "the team" have largely been paying to promote one man. The slate's ads list Eric Woodward as Financial Agent, showing the split wasn't an accident. Since late August, these advertising numbers show one campaign being supported and a list of names just riding along with it.
If you're planning to vote for "the team," it's worth asking whether he's still running one.
THE DETAILS:
Political ads on Facebook and Instagram aren't secret. Meta's Ad Library publishes who paid for them, how much, and when. You can track Eric Woodward and his slate there every week since mid-July. The most interesting part of the story isn't where the spending ended up. It's what changed in August.
① Early August: the team gets the spotlight
At the start of August, Woodward's personal page went almost completely dark: $0 in ads for most of those weeks. Advertising moved to "Progress for Langley," the slate's page. It peaked at $1,088 for Aug 1 to 7.
✅ For a moment it looked like the plan was to run as a team.
② Mid-August: silence
Then it stopped. From about Aug 4 to Aug 22, the slate page spent $0, and Woodward spent next to nothing. That's nearly two weeks of nothing from either one. Were they getting nervous about the competition?
③ Aug 18 onward: Woodward takes over
Then the money came back, and it went to him.
Aug 18 to 24: Woodward $318
Aug 20 to 26: Woodward $1,588
Aug 25 to 31: Woodward $4,619
In about a week, his own weekly ad spend rose roughly fourteen-fold. The slate page came back too, at about $1,300 a week, but it never grew from there. From that point it only shrank:
④ Late August: slate about $1,300 a week
Mid-September: slate about $250
‼️‼️. Woodward's September ad spend? $6280 ‼️‼️
Michael Pratt: $0
Tim Baillie: $0
Rob Rindt: $0
Steve Ferguson*: $0
Sarb Rai*: $0
June Park*,:$0
Michele St. Germain*: $0
*no profile in the Ad Library at all
❓So what happened?
Only the Woodward campaign knows for sure. But the numbers raise a fair question. The slate got its turn in early August. Then everything went quiet. Then the money shifted almost entirely to one candidate and stayed there. Eric is promoting only himself.
❓Did he look at how the team was doing and decide it wasn't working? Did he decide his own name was the only one worth paying for? Either way, the result is the same. When the campaign mattered most, he put the money behind himself and let the team fade into the background.
❌ Even the slate's own current ad is a video of Eric Woodward. The fine print says "All items are Authorized by Eric Woodward, Financial Agent." What happened to "Progress For Langley"?
Just know ALL the facts before you vote on October 17.
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📝 Check it yourself
Go to facebook.com/ads/library, set the country to Canada and the category to "Issues, elections or politics," and search each name.
