Luva Movement

07/31/2026

Throughout my career, one thing has never changed...

I’ve always believed that human connection, customer experience, genuine engagement, and exceptional products, all go hand in hand.

LUVA is no different.

Yes, we’re an online company.

Yes, you can order LUVA from anywhere...whether you’re at home, at work, travelling, or squeezing in five minutes between everything else life throws your way.

But you’ll also find us..

⭐ Leading community walks.
⭐ Visiting fitness studios.
⭐ Speaking at women’s events.
⭐ On pickleball courts.
⭐ Sharing samples and conversations.
⭐ Listening to your stories.
⭐ Learning what women really need.
⭐ Building genuine relationships.

LUVA was never meant to live behind a screen.

I co-created LUVA because I believe women deserve products they can trust, results they can feel, and a community that genuinely supports them. I wanted to create a brand where women feel informed, empowered, and excited about what’s possible in the decades ahead.

Technology makes it easy to place an order.

But trust is built through exceptional products, meaningful results, and real human connection.

Because at the heart of LUVA isn’t just a website.

It’s people.

Always. 🙌

Xx
Laura

07/30/2026

What do you hope you’re still doing at 70, 80, and beyond?

I hope...

✨ I’m still saying, “Let’s take the scenic route.”

✨ I’m still dancing in the kitchen.

✨ I have more passport stamps than prescriptions.

✨ I’m still saying “yes” when friends invite me out.

✨ My grandkids remember me as Gramma who always wanted to play.

✨ My body keeps up with my spirit.

Because getting older isn’t what most of us fear.

It’s losing the freedom to keep doing the things we love.

The small choices we make today become the freedoms we enjoy tomorrow.

I hope I’m still... 👇

07/28/2026

07/23/2026

We’re looking for a very specific person to join LUVA on a fractional basis.

We’re hiring a Fractional E-Commerce Lead & Shopify CRO Strategist (approximately 5–10 hours per week).

This isn’t a traditional Shopify developer or a graphic designer role.

We’re looking for someone who sits between marketing, design, and development—someone who can translate business objectives into clear technical direction, improve conversion, and prevent unnecessary custom development.

The ideal person should:

✔️Know the Shopify ecosystem inside and out, including premium themes, apps, and Checkout Extensibility.
✔️Understand when a problem can be solved with existing Shopify functionality instead of expensive custom code.
✔️Be able to write detailed technical tickets for developers and QA the work before it goes live.
✔️Think like a customer first, with a strong focus on conversion optimization, mobile experience, trust, and reducing friction throughout the buying journey.
✔️Be comfortable using GA4, Hotjar, Microsoft Clarity, or similar tools to prioritize the changes that will have the biggest impact on revenue.

This is a strategic ex*****on role, not simply a design or programming position.

Ideally we’re looking for someone with significant experience growing Shopify brands in the health, wellness, or consumer products space who enjoys working with ambitious early-stage companies.

Compensation is flexible and will reflect the experience of the right candidate. We’re looking for expertise over availability.

If you have these qualifications and are interested please email [email protected].

07/23/2026

One of the things I’m most proud of this past year surprised me.

Today I was invited to Jen Thaker • Thaker Financial Inc. Women & Wealth Luncheon, where the wonderful LEADERSHIP & NEUROCOACH + REIKI MASTER TEACHER🐺 encouraged us to write down our top 10 “brags” from the past year.

One of mine surprised me. 👀

My first DNF. (Did Not Finish.)

This year was my second season of ultra running, and during my last race I knew I wasn’t going to make it. I couldn’t keep food or water down, and I still had another 24 km to the finish line.

The hardest decision wasn’t stopping.

It was turning around, trekking the 14 km to get to safety, and leaving my ride-or-die running partner, Katie Land to continue without me.

That day taught me something I’ll never forget.

Strength isn’t always about pushing harder.

Sometimes it’s listening to your body.

Sometimes it’s protecting your future instead of your pride.

Sometimes the strongest decision is the one that lets you come back another day.

That lesson doesn’t just apply to running.

It applies to business.

It applies to health.

It applies to life.

It’s one of the reasons I care so deeply about helping women protect their strength and mobility. Not so we can all run ultramarathons, but so we can keep saying yes to the hikes, travels, pickleball games, adventures, and everyday moments that make life so joyful.

I never crossed the finish line that day.

But I was there waiting for my bestie Katie when she did.

And somehow, that felt like its own kind of victory.

🧡Have you ever had a moment where turning back ended up moving you forward?

Xx
Laura

07/23/2026

One of the things I’m most proud of this past year surprised me.

Today I was invited to Jen Thaker • Thaker Financial Inc. Women & Wealth Luncheon, where the wonderful LEADERSHIP & NEUROCOACH + REIKI MASTER TEACHER🐺 encouraged us to write down our top 10 “brags” from the past year.

One of mine surprised me. 👀

My first DNF. (Did Not Finish.)

This year was my second season of ultra running, and during my last race I knew I wasn’t going to make it. I couldn’t keep food or water down, and I still had another 24 km to the finish line.

The hardest decision wasn’t stopping.

It was turning around, trekking the 14 km to get to safety, and leaving my ride-or-die running partner, Katie Land to continue without me.

That day taught me something I’ll never forget.

Strength isn’t always about pushing harder.

Sometimes it’s listening to your body.

Sometimes it’s protecting your future instead of your pride.

Sometimes the strongest decision is the one that lets you come back another day.

That lesson doesn’t just apply to running.

It applies to business.

It applies to health.

It applies to life.

It’s one of the reasons I care so deeply about helping women protect their strength and mobility. Not so we can all run ultramarathons, but so we can keep saying yes to the hikes, travels, pickleball games, adventures, and everyday moments that make life so joyful.

I never crossed the finish line that day.

But I was there waiting for my bestie Katie when she did.

And somehow, that felt like its own kind of victory.

🧡Have you ever had a moment where turning back ended up moving you forward?

Xx
Laura

07/15/2026

I believed midlife was mostly about managing the changes happening to my body.

What I’m learning is that it’s also an incredible window to be proactive.

To support our bones.
Build our strength.
Protect our mobility.
And make choices today that help us keep saying YES to the things we love for years to come.

We’re not behind. We’re right on time.

And honestly, that makes me feel incredibly hopeful. 🤍

Your movement. Your freedom.

07/13/2026

Ever wonder why your joints suddenly feel older than you do?

Your joints are protected by cartilage, helping you move with comfort and ease. Over time, that cartilage naturally changes, which is why many women begin noticing stiffness or discomfort sooner than expected.

One reason we chose UC-II® for LUVA™ is because it works differently.

Unlike traditional collagen, UC-II® supports healthy joint function through a natural process called oral immune tolerance. That’s why just 40 mg has been clinically studied.

Small dose. Big science. ✨

Not all collagen is the same. Different types have different roles, which is why you’ll find more than one type of collagen in the LUVA system. Every ingredient was chosen intentionally to support a different part of your movement journey.

Because staying mobile isn’t about moving less.

It’s about supporting your body so you can keep saying YES to the life you love. 🚶‍♀️🥾🌿

🤍 What’s your favourite way to move? Tell us below.

07/11/2026

The 20 Minute Movement + Joy Challenge 🤍

Here’s a little challenge for today...

Give yourself 20 minutes to move, simply because it feels good.

Put on your favourite song and dance in the kitchen. 💃
Walk somewhere beautiful.
Play with your dog. 🐶
Garden. 👩‍🌾
Pick up a pickleball paddle.
Hula hoop.
Kick a ball around.
Do something you loved as a kid.

No rules. No perfect plan.

Just 20 minutes of movement, play, and joy.

Because movement doesn’t always have to be structured or serious.

Sometimes it’s playful.
Sometimes it’s spontaneous.
Sometimes it’s simply saying YES to something that makes you smile.

At LUVA™, we believe movement is freedom.

The freedom to play.
To explore.
To try new things.
To keep doing the things that bring joy to our lives.

So, what will your 20 minutes look like today?

Your Movement. Your Freedom.

06/16/2026

As I’ve been delivering LUVA™ Founding Member kits this past week, I’ve found myself feeling truly inspired by all the amazing women I’m meeting. 🤍

They’re hikers.

Travellers.

Entrepreneurs.

Community builders.

Moms (both human and dog moms 🐾).

Women with big hearts, big dreams, and big adventures still ahead of them.

What they have in common is that they’re not waiting until they have to think about their future strength, mobility, and independence.

They’re choosing to be proactive now.

And honestly, I think that’s pretty incredibly powerful.

Every front porch conversation, coffee date, walk, and Founding Member delivery leaves me feeling hopeful about what’s possible when women invest in themselves and support one another along the way.

I have a feeling we’re building something pretty special together. ✨

Simplifying your supplement cupboard!

Xx