06/15/2026
The sunk cost fallacy shows up in more places than we realize.
Sometimes we stay because we've already invested years, energy, money, effort, or hope into something.
A relationship.
A career.
A business.
A goal.
The challenge is that past investment doesn't always mean future return.
Sometimes growth isn't pushing harder.
Sometimes it's having the courage to ask whether your resources might flourish somewhere else.
Have you ever noticed this pattern showing up in your own life?
