08/13/2026
This story is a powerful reminder that the people we love can continue to impact our lives from the other side.
A few months after leaving my teaching position at a local college to pursue speaking full-time, the COVID-19 pandemic swept across the world. Almost overnight, I watched every speaking engagement on my calendar disappear.
With no income in sight, my wife, Tanya, and I gathered what little savings we had and decided to pour our time, energy, and hope into something new: a clothing brand that would celebrate the resilience of the human spirit.
And just like that Born Resilient Clothing was born.
Neither of us knew the first thing about creating a clothing line, and our launch date was pushed back repeatedly.
Finally, our tech guy, Brandon, called to tell us that the website would officially launch in three days.
That evening, I was walking up the stairs when I suddenly stopped dead in my tracks.
Sensing something was wrong, Tanya asked, “Are you okay?”
I looked at her and said, “I just realized our launch date is the anniversary of Justin’s su***de.” (For those who don’t know my story, Justin was my best friend).
We both smiled while the tears formed.
Of course it was.
Now, the clothing line wasn't created specifically because of Justin. But, in that moment, it felt like another unmistakable reminder that Justin was still present and still helping us from the other side.
See, what’s interesting is that after Justin died, I got a tattoo on my throat with Justin's initials surrounded by the phoenix.
That same phoenix is present in our company logo which represents new beginnings, a fighting spirit and the strength to rise above our personal challenges.
Today, as we organize our products in BC following our recent move, I find myself thinking about that phoenix once again.
Because sometimes ‘life happens’ and we are left wondering what could possibly come next.
And then, somehow, something beautiful is born.
My hope for you is the following..
1. May you always find beauty in the mud.
2. May you always choose to fight.