09/30/2026
Apparently, I’m a terrible plastic surgeon… and an even worse businessman.
I say no. I talk patients out of things. I obsess over millimetres. And sometimes, after a consultation, my recommendation is to do absolutely nothing.
Not exactly a masterclass in maximizing revenue.
But behind the jokes is something I take very seriously: my job isn’t to sell you surgery. It’s to listen to what’s bothering you, give you my honest opinion, and recommend what I genuinely believe is right for you, even when that means recommending less surgery, a different approach, or no surgery at all.
Because at the end of the day, the most important person in the consultation isn’t the business. It’s the patient.