06/04/2026
Muscle mass is the most underrated health asset
Muscle mass is the most underrated health asset a person over 40 can have.
It protects your joints. It drives your metabolism. It keeps you functional as you age. The research on this is overwhelming and it's been clear for years — yet most training programs for professionals in their 40s and 50s still treat strength like a secondary goal.
I've been training professionals in Downtown Vancouver for over 20 years and strength is always the foundation. Not aesthetics. Not cardio endurance. Strength first, built on good movement, and everything else follows.
If you're serious about your health long-term, this is the work.
👉 Book a free intro call: trainlikerob.net
📍 Train Like Rob | Personal Trainer Downtown Vancouver | Evolve Strength, 658 Homer St