Francine’s journey with Cascadia Skincare began more than a decade ago as she decided to move on from her career in the beauty industry as a full time aesthetician. ‘There was just too many unknown and toxic ingredients involved in what it seemed like all the highly recognized and utilized beauty brands.’ She moved on from her career to live a cleaner lifestyle. Coming back from an in depth yoga t
eacher training at an Ayurvedic retreat centre in Southern India transformed her perspective of health, well-being, and lifestyle. It was clear to her from that point onward that what you expose yourself to becomes a part of your whole, whether it be the environment you live in, the beauty products you apply on your skin, or the food you ingest. Joel Morassutti who was born on a small farm and vineyard in the South of France, observed his mère and grand-mère making soap the old fashioned way. The family tradition of an at-home apothecary goes back many generations. On the farm and vineyard, as each season arrived, the botanicals would be harvested and transformed into self-nourishing, healing preparations such as soaps, remedies, infusions, and teas. This tradition made its way to the Cascadia region as Joel’s family immigrated in the early 1960s and sometime after Joel, with his wife Maureen, birthed The Cascadia Soap Company on the lush, beautiful land of British Columbia, Canada. The family’s apothecary has been providing clean, plant-based soaps and skincare remedies in North America and beyond for more than 3 decades. Francine took the reins almost a decade ago and she continues with much pride this Southern French lineage of the Morassutti family by formulating and creating natural health and skincare remedies with only the purest quality ingredients our Mother Nature has to offer.
