10/09/2026
Have you ever wondered whether spending time fitting is profitable for your practice?
The Contact Lens Institute has released Profitability Perspectives: Rethinking the Value of Contact Lenses—a new report examining both the economic value of contact lenses to practices and the value they provide to patients.
For the first time, U.S. practice-level profitability data were analyzed specifically to compare contact lens and eyeglasses-only patients. CORE's Lyndon Jones at the School of Optometry & Vision Science, Philip Morgan from The University of Manchester as well as Ash Morgan and John Whitehead from Appalachian State University evaluated data from 20 optometry practices and 600 patients, incorporating four years of revenue and expense information. The analysis considered factors including patient age and gender, examination frequency, revenues, and practice costs.
Their analysis found that
🔹 annual profits associated with contact lens patients were 29%–86% higher than for eyeglasses-only patients.
🔹 this increased profitability is not simply a commercial effect—it is a downstream consequence of patient satisfaction and clinical success with contemporary contact lens products.
The report also explores why patients value contact lenses, while providing practices with practical tools—including incremental and lifetime gain models, worksheets, guidance from CLI Visionaries, and a 90-day implementation plan.
A series of 12 short 1-minute videos, summarizing the methods and findings of the report, can be found at https://www.youtube.com/playlist?list=PLT47eHQbAvK0
You can download the full report athttps://www.contactlensinstitute.org/wp-content/uploads/2026/09/ProfitabilityPerspectives_SeetTomorrowReport_Interactive_FINAL.pdf
