The Optical Group

Call Directions Website Contact the practice

The Optical Group We are a Canadian Buying Group for Independent Eye Care Professionals. Join The Optical Group!

Join The Optical Group for exclusive discounts and educational events.

We’re building out the next run of accredited education for our members, and we didn’t want to wait until it was finishe...
10/20/2026

We’re building out the next run of accredited education for our members, and we didn’t want to wait until it was finished to tell you about it.

Here’s what’s in the works:
→ Live accredited webinars, built around the topics independent eye care professionals keep asking for
→ On-demand access, so a busy clinic day doesn’t cost you a credit
→ Practical, current, and made for the way you actually work Dates, topics, and speakers are still being locked in. Nothing is open for registration yet.

But when it is, members hear first. Keep an eye on this page and your inbox.
Not a member yet? Now’s a good time to fix that. Contact us.

A chain can match your prices.It can’t match this: You remember that her last pair slid down her nose, so you fit these ...
10/16/2026

A chain can match your prices.

It can’t match this: You remember that her last pair slid down her nose, so you fit these differently.

You know his prescription history well enough to notice when something changes.

You stayed open twenty minutes late because a kid broke his glasses the night before school photos.

You curated every frame on that wall yourself.

Independent practices win on the things that don’t fit in a spreadsheet. Our job is making sure the spreadsheet stuff never gets in the way of it.

Nearly 40 years supporting independent eye care across Canada.

Let’s talk margin.Two things move it for an independent practice, and TOG members get both: Exclusive discounts, rebates...
10/14/2026

Let’s talk margin.

Two things move it for an independent practice, and TOG members get both: Exclusive discounts, rebates, and promotions. Group purchasing power means pricing from top suppliers you can’t get on your own.

Premium private label products. High-margin, exclusive lines that differentiate your dispensary from the chain down the street, because nobody else carries them.

Same patients. Same chair time. Better numbers.

That’s the quiet advantage of buying as a group instead of buying alone. Contact us to see what it looks like for you.

10/13/2026

Don't take our word for it 👀 Here's what members and vendors had to say about TOG CON Ontario. Thank you to everyone who showed up and made it one to remember. We can't wait to meet everyone for TOG CON Vancouver this October 31st - November 1st. See you all there!

To the members who trusted us with a piece of their business this year. To the vendors and partners who keep showing up....
10/12/2026

To the members who trusted us with a piece of their business this year. To the vendors and partners who keep showing up. To everyone who made TOGCON 2026 what it was.

Nearly 40 years in, the thing we’re most grateful for hasn’t changed: a community of independent eye care professionals who decided that going it alone wasn’t the only option.

Enjoy the weekend. Close the laptop. Eat too much.

Happy Thanksgiving from all of us at The Optical Group.🍁

Last day to sign up for TOG CON Vancouver!This is your last chance to register for this amazing experience.Where: JW Mar...
10/08/2026

Last day to sign up for TOG CON Vancouver!
This is your last chance to register for this amazing experience.

Where: JW Mariott Park, Vancouver, British Columbia
When: Saturday, October 31st – Sunday, November 1st

Your Registration Includes:
• Welcome Reception
• Live Entertainment
• Innovation Experience
• Inspired Education
• Tradeshow
• All Meals and Refreshments
• TOG Community Gala Dinner
• Complimentary Hotel Room

This is an EXCLUSIVE event for The Optical Group Members!
To register email: [email protected]

Today is World Sight Day.Most vision loss is preventable or treatable. That fact is the entire reason this profession ex...
10/08/2026

Today is World Sight Day.

Most vision loss is preventable or treatable. That fact is the entire reason this profession exists.

Every independent eye care professional in this country is part of that: the exam that caught something early, the referral made at the right moment, the patient who finally came in after putting it off for three years.

It isn’t dramatic work. It’s steady work. It’s a chair, a conversation, and someone’s sight.

To every optician, optometrist, and practice team across Canada: thank you for the part you play in it.

If it’s been more than two years since your own last exam, today is a good day to book one.

October is Children’s Vision Month in Canada.Here’s the number worth repeating: roughly 1 in 4 school-aged children has ...
10/05/2026

October is Children’s Vision Month in Canada.

Here’s the number worth repeating: roughly 1 in 4 school-aged children has a vision problem that affects their ability to read, learn, and play.

Most of them won’t say anything. Not because they’re hiding it, but because they assume everyone sees the way they do.

What often gets noticed instead: trouble focusing in class. Avoiding reading. Headaches. Sitting too close to the screen. Behaviour that looks like a learning issue and isn’t.

The recommended schedule, per the Canadian Association of Optometrists:
→ First exam at 6 to 9 months
→ Again between ages 2 and 5
→ Annually from 6 to 19

Every independent practice in this country has a version of the same story: the kid who came in for frames and left with an answer their family had been looking for.

Members: October is a good month to talk to parents in your community. We’re here if you want help getting the message out.

TOG CON Vancouver 2026 isn’t just a good time — it’s good for your career.Inspired education means learning from not onl...
10/02/2026

TOG CON Vancouver 2026 isn’t just a good time — it’s good for your career.

Inspired education means learning from not only experts but from your peers and fellow industry professionals.

Come listen to topics that matter from speakers who know the field.

All included in your TOG CON Vancouver registration. All exclusive to TOG members.

Where: JW Mariott Park, Vancouver, British Columbia
When: Saturday, October 31st – Sunday, November 1st

Member exclusive Event. Registration ends Oct, 9th
To register email: [email protected]

Your next patient is going to Google you first.What they find matters more than most practices have time to think about....
09/30/2026

Your next patient is going to Google you first.

What they find matters more than most practices have time to think about.

TOG members get website and digital marketing support built for independent eye care: a modern, mobile-friendly site that reflects the practice you actually run, plus strategic help getting found by the people nearby who are searching right now.

No agency retainer. No learning curve. No evenings lost to a page builder.

If your website is three years old and you know it, let’s talk. Contact us.

Address

213 Byron Street South Suite 300
Whitby, ON
L1N4P7

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18002630010

Website

Alerts

Be the first to know and let us send you an email when The Optical Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to The Optical Group:

Shortcuts

Share