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Hi, I’m Laura — a women’s strength coach, mum, and the founder of EverStrong With over a decade in the fitness industry and a deep passion for female health, I help women train in a way that honours their bodies, hormones, and real-life demands.

If I’ve learnt anything in 10 years of coaching, it’s this…Just because something is repeated a million times on social ...
01/08/2026

If I’ve learnt anything in 10 years of coaching, it’s this…

Just because something is repeated a million times on social media doesn’t make it true.

The loudest voices aren’t always the most qualified.

So here’s your reminder to question the advice, ask for evidence and stop making decisions based on fear.

Health over hype.

Which myth annoys you the most? 👇

I was brought up to believe that if you had extra body fat it was carbs fault!I developped this incredible fear of eatin...
31/07/2026

I was brought up to believe that if you had extra body fat it was carbs fault!

I developped this incredible fear of eating carbs.

Even now if I ever have days that I have a wobble...carbs are the first thing I cut

But the irony is, when i ensure I am eating enough carbs

I feel better

My weight is more stable

I snack less because im actually satisfied

My runs are better

I am stronger

I have more energy for everything I need to do

So why if I have a fat day do i default to cutting carbs

Because its something that is engrained!

So if you too want to stop excess snacking, have more energy, build more muscle, run/bike faster and further, be more patient and kind...don't skip the carbs and yes more than a wee tablespoon worth is needed to see the changes!

30/07/2026

I think one of the biggest fitness myths of 2026 is that people are replacing strength training with Pilates.

Don't get me wrong, I love Pilates. I think reformer Pilates has loads of benefits. It can improve mobility, body awareness, posture, core control, balance, and it's a fantastic form of exercise.

But where I think social media has gone wrong is making people believe they should be swapping strength training for Pilates.

If you can do both, amazing. They complement each other really well.

But if you only have the time, money or motivation to do one, I'd still choose strength training every single time.

The reason is simple. A well-designed strength programme can improve your strength, build muscle, increase bone density, improve balance, challenge your cardiovascular system, develop your core and even improve mobility if you're training through a full range of motion.

It gives you the broadest range of physical benefits in one type of training.

Pilates is an excellent addition to a programme. I just don't think it should be replacing strength training for most people.

Somewhere along the way, we've started treating them like they're interchangeable. They're not. They each have different strengths, and if your goal is long-term health, maintaining muscle as you age, preventing osteoporosis and staying physically capable for life, strength training should still be the foundation

28/07/2026

Fitness should support your life, not consume it…which means adapting workouts, meals whatever it is to suit your your current life.

As a mum of two young kids I am constantly needing to adapt.

I used to be very black or white in my approach.

If I couldn’t do it exactly as i wanted I didn’t see the point!

Can’t train for 60 minutes…not worth my time
God forbid having to take a break half way through my workout and let my heart rate drop down.
But the reality is
You don't need uninterrupted time.
You don't need 60-90 minutes.
You don't need perfect energy.
You don't need everything to go to plan.
You just need to do.

Even if it doesn’t look like what you planned…it still counts!
One of the biggest things I see stopping women from being consistent is waiting for the "perfect" opportunity to train.
The perfect week.
The perfect routine.
The perfect schedule.
The reality?
You just need to start…because progress and goals are achieved by stacking up imperfect weeks, week after week rather than perfect weeks every now and then

I see this all the time in fitness marketing, and it's often misleading.If someone is losing body fat, they are in a cal...
27/07/2026

I see this all the time in fitness marketing, and it's often misleading.

If someone is losing body fat, they are in a calorie deficit.

So what's actually happening?

Usually one of three things.

1) They're eating more food volume, not necessarily more calories. Think more fruit, vegetables, potatoes and lean protein instead of calorie-dense snacks.

2) They're eating more consistently. Before coaching, they might have skipped meals, then overeaten in the evening or at weekends. Now they're fuelling themselves properly and their overall calorie intake is lower because there are less binges or periods of overeating, So they feel like theyre eating more when in reality they aren’t

3) They thought they were eating very little, but they were unknowingly eating more than they realised. Once they start tracking consistently or following a structured plan, the calorie deficit is finally there. People often don’t realise the calories in certain foods or that portion sizes for certain foods are in fact much smaller. Usually we then swap these foods for more nutrient dense foods to allow us to eat more.

So yes, they might feel like they're eating more, eating bigger plates of food, or even eating more than they did on some days.

But the reason they're losing weight isn't because eating more magically causes fat loss.

It's because they're now in a calorie deficit that's sustainable.

23/07/2026

20 years of being consumed by being as small as possible stopped me from living my life?

How old were you when you first decided your body needed to change

I was 8 years old

8 years old when people commented on my body size

8 years old when I was told my food choices were too calorific

I spent 20 years consumed by my appearance

But when I chose to break free … I really broke free.

Everyday I get to live

I get to eat the cookie

I get to run with my kids (who wouldn’t exist if I hadn’t pressed reset)

I get grow old knowing I’m giving my body its best chance to be independent as long as possible.

So I am asking you today….when did you first want to change your body and how many years have you been trying to do so?

We all do dumb s**t in the gym but here’s some of mine 1) Stair-master kickbacks. Reality is this exercise will provide ...
22/07/2026

We all do dumb s**t in the gym but here’s some of mine

1) Stair-master kickbacks. Reality is this exercise will provide too little mechanical tension and progressive overload to be an efficient glute building exercise.

2) Burpees between sets just compromises recovery and reduces performance on the strength exercises

3) More variety isn’t better. Few but well executed exercises with progression is far more effective. However, I will caveat that because of this dumb mistake, lunges are my fave HYROX station because my legs can lunge for a while before any lactic build up.

4) You use your glutes to do the exercises. In healthy individuals they’ll just be active. However for some people it does help them feel more prepared and improve their technique

5) Rest between sets is important if you want the most out of your strength and hypertrophy

6) Different exercises and hip positions can slightly bias different glute muscles or regions, but social media definitely exaggerates how precisely you can sculpt specific areas with tiny angle changes

What dumb s**t did you do ?

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