02/12/2024
On this year's Black Friday, goods worth 1.2 billion kroner were purchased via the MobilePay payment service, compared to 920 million in 2023. This year, Black Friday coincided with payday, which may be part of the explanation for the record sales. In fact, it is the best sales weekend ever.
Overall, 1.8 million transactions were made on MobilePay during the day, which is 39% higher than the previous year.
The most popular product categories are toys, electronics, clothing, beauty products and household appliances.
The age group 47 to 53 years old accounted for most transactions at MobilePay during Black Friday.
In 2013, some Danish webshops took the initial steps to introduce Black Friday in Denmark. This was followed up the following year by several Danish stores and department stores, which used the day to promote special offers. In 2015, Black Friday really made its breakthrough in Denmark and broke the record for the largest trading day ever in Danish history, if measured by turnover through the Dankort on a single day. Ever since 2015, Black Week in Denmark has broken records year after year.
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