30/01/2015
We decided to compare Spanish Aloe Vera juice from our organic fields with a Mexican/German Aloe juice on sale in ALDI more pure as ours (99,7% vs. 98%).
During production of Aloe liquids we have to add 1-2% of stabilizer to give our juicy product a shelf life of 12 months. This product however tells the consumer it is 1% more pure as ours. It is on sale in ALDI for 4.99€ 1000ml with a shelf life of 3 years.
For your information: 5€ is our production price, we couldn´t believe it, so we bought it...
See for yourself how the consumer is fooled. Not in taste, structure, not smell, or color it meets the real thing. This is like comparing really old Fanta orange with fresh orange juice. It tasted that bad, I had to trow it away, the right one kicks in like Asterix magic potion. Now we are worried that consumers think this is really Aloe Vera juice.