08/08/2026
This is one of the most important reasons why I do what I do. Follow us, if this sounds important.
For me, Finnhorse tourism isn't just a tourism business. It's also about creating new jobs for the Finnhorse, building new demand for the breed and, through that, helping secure its future.
We talk a lot about preserving the Finnhorse. But I don't think preservation alone is enough.
We need to talk more about how we can make the Finnhorse an economically valuable working and everyones horse – in today's world.
And I believe tourism has enormous potential to be part of that answer.
If the Icelandic horse can become one of an entire country's most recognisable tourism attractions, why couldn't the Finnhorse become the same for Finland?
Of course, this won't happen through the work of one company, one project or one person. It requires breeders, equestrian businesses, tourism companies, destination organisations and decision-makers to start moving in the same direction.
But we have to start somewhere.
And we've decided to do our part.
I want to see the day when an international traveller says:
"I'm going to Finland. I want to ride a Finnhorse."
What do you think – could the Finnhorse become an internationally recognised tourism icon for Finland?
