MAMA Academy, The Safer Pregnancy Charity

MAMA Academy, The Safer Pregnancy Charity Empowering expectant parents & their healthcare professionals. Stillbirth and baby loss prevention charity

Mums And Midwives Awareness Academy is a charity aiming to reduce stillbirth in the UK by keeping healthcare professionals up to date with all the latest research, studies and guidelines to help expectant parents have a safer pregnancy. We work in partnership with the Royal College of Midwives, Department of Health and NHS England. Join our mailing list to receive bi-monthly pregnancy guideline up

dates. You can also follow us on twitter

Share our page today with your colleagues & expectant friends so they too can be educated on the fascinating wonder of pregnancy!

***If you are expecting and have any concerns during your pregnancy, please contact your local maternity unit***

10/08/2026

🎙 Coming This Friday

Pregnancy can bring so much change, not just physically, but emotionally too.

In the next episode of The MAMA Podcast, Heidi Eldridge is joined by Tessa Van Der Vord, , for an important conversation about emotional wellbeing throughout pregnancy.

Together, they explore:
• the emotional changes that can come with pregnancy
• why mental wellbeing deserves the same attention as physical health
• recognising when you might need additional support
• navigating anxiety, uncertainty, and difficult emotions
• why talking openly about how you're feeling matters

🎙 Mind Matters: Emotional Wellbeing in Pregnancy
👤 Tessa Van Der Vord, The Mental Health Midwife
📅 Coming this Friday
📍Follow MAMA Academy so you don't miss it.

Another episode from our expectant parent series, proudly sponsored by 🤝

Different reports. Different organisations. Different years.Yet one common thread runs through so many of the changes we...
09/08/2026

Different reports. Different organisations. Different years.

Yet one common thread runs through so many of the changes we've seen in maternity care:

People spoke up.

Families shared their experiences. Healthcare professionals raised concerns. People asked difficult questions and refused to let important conversations disappear.

Speaking up isn't always easy.

It can take enormous courage to share an experience, raise a concern, or say that something doesn't feel right.

That's why how we respond matters.

Listen with compassion.
Take concerns seriously.
Create spaces where people feel safe to speak.

Because every voice deserves to be heard. 💜

💜 Scan to shop products that help support safer pregnancies.From Pregnancy Passports and Wellbeing Wallets to Baby Loss ...
08/08/2026

💜 Scan to shop products that help support safer pregnancies.

From Pregnancy Passports and Wellbeing Wallets to Baby Loss Alert Stickers and other practical resources, every purchase supports MAMA Academy's work with families and maternity professionals.

Your purchase helps us continue providing trusted information, raising awareness, and working towards a future where more babies arrive safely.

📱 Scan the QR code on screen to shop.

Or browse our full range via the link in our bio.

Every purchase supports our lifesaving charity. 💜

If you could fix ONE thing in maternity tomorrow...What would it be?Every improvement starts with a conversation.We're i...
06/08/2026

If you could fix ONE thing in maternity tomorrow...

What would it be?

Every improvement starts with a conversation.

We're interested in hearing from parents, maternity professionals, researchers, students, and anyone passionate about safer maternity care.

💬 Comment with the one change you'd prioritise - and tell us why.

Up to 40% of stillbirths are linked to one risk factor.One of the biggest opportunities to identify it starts long befor...
05/08/2026

Up to 40% of stillbirths are linked to one risk factor.

One of the biggest opportunities to identify it starts long before labour.

Fetal growth monitoring plays an important role in recognising babies who may not be growing as expected, helping ensure concerns are identified and assessed as early as possible.

Research, national guidance, and maternity safety programmes continue to highlight the importance of consistent growth surveillance throughout pregnancy.

Because recognising growth concerns early can help guide timely assessment, additional monitoring, and appropriate care.

📩 Subscribe to our newsletter via the link in our bio for the latest maternity research, safety updates, and evidence-based resources.

Every parent deserves access to trusted pregnancy information.With just one text donation, you can help make that possib...
03/08/2026

Every parent deserves access to trusted pregnancy information.

With just one text donation, you can help make that possible.

By donating £5, you'll fund two MAMA Wellbeing Wallets, providing families with practical information and resources to support safer pregnancies and informed decision-making.

Every wallet donated helps put trusted guidance into the hands of parents when they need it most.

💜 Text `MAMA 5` to `70085` to donate £5.

Together, we can help more babies arrive safely.

📍Find out more about this lifesaving initiative via the link in our bio.

Thank you for supporting MAMA Academy and the families we serve.

01/08/2026

🎙 Did you miss this episode?

If you're pregnant, planning a pregnancy, or supporting someone who is, this conversation is well worth your time.

In this episode of The MAMA Podcast, Heidi Eldridge is joined by Angie Willis () to explore the first trimester and answer some of the questions many expectant parents have in those early weeks.

Together, they discuss:
• what to expect during the first trimester
• managing common symptoms and concerns
• when to seek advice from your maternity team
• navigating pregnancy information with confidence
• practical tips to help you feel informed and supported

Trusted, evidence-based advice can make all the difference during early pregnancy.

🎙 The First Trimester: Navigating the Early Days
👤 Featuring Angie Willis ()
▶️ Watch now via the link in our bio.

This episode is part of our new expectant parent series, proudly sponsored by 🤝

31/07/2026

🎙 Now Live

The first few weeks of pregnancy can bring excitement, uncertainty, and a lot of unanswered questions.

In this latest episode of The MAMA Podcast, Heidi Eldridge is joined by Angie Willis () for an honest, evidence-based conversation about navigating the early days of pregnancy.

Together, they discuss:
• what to expect during the first trimester
• managing common symptoms and concerns
• when to seek advice from your maternity team
• cutting through misinformation online
• practical ways to feel more confident in early pregnancy

Whether you're newly pregnant, planning a pregnancy, or supporting expectant parents, this episode is packed with trusted advice to help you feel informed and reassured.

🎙 The First Trimester: Navigating the Early Days
👤 Featuring Angie Willis ()
▶️ Watch now via the link in our bio.

This episode is part of our new expectant parent series, proudly sponsored by 🤝

July was a month that reinforced one message above all else:Improving maternity care requires action, not just awareness...
30/07/2026

July was a month that reinforced one message above all else:

Improving maternity care requires action, not just awareness.

Over the past month, we shared research, national updates, powerful conversations, and practical resources that all point towards the same goal: safer pregnancies and better outcomes for every family.

Some of the key stories included:
• a major BMJ study highlighting variation in fetal growth charts across England
• new workforce figures showing growing pressures on NHS midwifery
• Birth Trauma Awareness Week, shining a light on the lasting impact of traumatic birth experiences
• the appointment of a new Secretary of State for Health and Social Care, with maternity care identified as a key priority

Every headline tells part of the story.

But together, they reinforce the importance of listening to families, supporting healthcare professionals, embracing evidence, and turning recommendations into meaningful change.

Thank you for following, sharing, and supporting our mission throughout July.

💜 Follow MAMA Academy for the latest maternity safety news, research, education, and practical resources.

29/07/2026

🎙 Coming This Friday

The first few weeks of pregnancy can bring excitement, uncertainty, and a lot of unanswered questions.

That's why this week's episode of The MAMA Podcast is dedicated to helping parents navigate the first trimester with confidence.

Heidi Eldridge is joined by Angie Willis () to discuss everything from early pregnancy symptoms and wellbeing to knowing when to seek support and where to find trusted information.

Whether you're newly pregnant, planning a pregnancy, or supporting expectant parents, this conversation is packed with practical, reassuring advice.

🎙 The First Trimester: Navigating the Early Days
👤 Featuring Angie Willis ()
📅 Premiering Friday at 1pm

This episode is part of The MAMA Podcast healthcare professional series, proudly sponsored by 🤝

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Friday 9am - 5pm

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