Richard Fantom Eyecare Ltd

Richard Fantom Eyecare Ltd Exceptional eyecare, quality eyewear, personal service. Eyecare excellence, for you and your family,

Helping Protect Your Child's VisionAt Richard Fantom Eyecare, we are proud to support Myopia Awareness Week - an opportu...
23/05/2026

Helping Protect Your Child's Vision

At Richard Fantom Eyecare, we are proud to support Myopia Awareness Week - an opportunity to raise awareness about short-sightedness.

What is Myopia?

Myopia is the defect of the focus of the eye that causes distant objects to appear blurred whilst near vision remains clear. In the U.K. we commonly know it as short-sightedness; in the U.S. it is known as near-sightedness.It is literally a growing global issue. Most myopia is caused by the eyeball growing too long, causing light to focus in front of the retina rather than sharply in focus at the retina. Myopia is also increasing rapidly around the world. It's estimated that around half the global population may be myopic by 2050.

Why Does Myopia Matter?

Myopia is more than just an inconvenience, requiring correction with spectacles and contact lenses. A myopic eye is less healthy and as myopia increases it increases the risk of eye health problems later in life. These include:

retinal tears and detachment

glaucoma

early cataract

myopic macular degeneration

The higher the level of myopia, the greater the long term risk.

How Can Children (and Parents!) Help Reduce The Risk?

A large part of the risk will be influenced by genetics. Having one or more myopic parents increases the chances of a child becoming myopic.

However there are some simple steps that can help reduce the risk of myopia developing (and if it does still develop, the later in childhood the better!), or slow down progression.

Encourage Outdoor Time. Children should aim for at least 2 hours a day outside. Natural light is important for healthy eye development.

Good Visual Habits. Encourage good posture, not getting too close to the task.

Good Lighting. Discourage working and reading in poor light. Ideally use targeted light to illuminate the task.

Manage Screen Time and Take Regular Breaks. Follow the 20-20-20 rule - every 20 minutes look into the distance (more than 20 feet away) for 20 seconds.

Regular Eye Examinations. Eye examinations allow for early detection and monitoring of myopia. Our Rodenstock DNEye instrument allows us to measure the overall axial length of the eye.

Myopia Control - What Can We Do?

The good news is that modern optometry offers ways to slow down the progression of myopia in children. As an optometrist it has been very exciting to have been able to offer myopia control spectacles since they were launched in the U.K. in 2021. We also offer myopia control contact lenses.These treatments are safe, effective, and tailored to each child's needs. Put simply they work by altering the way that light focuses on the peripheral parts of the retina in order to discourage the eye from growing longer.

So don't hesitate. If you'd like to know more, whether for yourself, your child, your grandchildren, or just because you're interested, we love to talk about myopia and myopia control too.

Myopia Awareness Week - Protect Your Child’s VisionDid you know that short-sightedness (myopia) is becoming increasingly...
19/05/2026

Myopia Awareness Week - Protect Your Child’s Vision

Did you know that short-sightedness (myopia) is becoming increasingly common in children? Myopia makes it harder to see things far away. Classically it's often noticed first when children can't see the board in school, but it can affect preschool children too. Early detection and the right management can make a significant difference to your child’s long-term eye health.

📱💻 Increased screen time and less outdoor play are key risk factors — but the good news is, there are effective ways to help slow its progression.

🌿 What should parents look out for?

Sitting closer to screens
Struggling to see the board at school
Frequent headaches or eye strain
Squinting to see clearly
Rubbing eyes

We think that all children should routinely have eye examinations regularly, and suggest first testing from about 3 years old. We can see younger children too and there is no need to be able to read or recognise letters to have an eye examination.
However, if you’ve noticed any of these signs, it may be time to book an eye examination.

Light can change at any time. ColorMatic® X is ready for it.Our fastest self-tinting lens adapts quickly and smoothly, s...
08/05/2026

Light can change at any time. ColorMatic® X is ready for it.
Our fastest self-tinting lens adapts quickly and smoothly, so you stay comfortable, no matter the light.

Book an appointment at Richard Fantom Eyecare to order your ColorMatic® lenses!

English Language evolves. Evidence of the phrase Work From Home can trace origins back to 1995. But it was the Covid-19 ...
08/05/2026

English Language evolves. Evidence of the phrase Work From Home can trace origins back to 1995. But it was the Covid-19 pandemic that popularised the phrase and WFH entered the dictionary in 2020.
Well I’m currently work WFH but in this case it’s new definition is Work From Hospital.
I even managed a Zoom meeting yesterday.

Hopefully not for much longer. Expecting to be discharged today.

28/04/2026

ColorMatic® lenses adapt to changing light so smoothly, you almost forget you’re wearing them. Dark outside. Clear inside. They protect your eyes and keep your vision comfortable all day.

Visit Richard Fantom Eyecare to find out more!

Your eyes deserve an upgrade: ColorMatic® lenses react to light smoothly and effortlessly, so everyday vision feels easy...
28/04/2026

Your eyes deserve an upgrade: ColorMatic® lenses react to light smoothly and effortlessly, so everyday vision feels easy.

Discover ColorMatic® self-tinting lenses at Richard Fantom Eyecare

One lens. Five benefits. Adaptive tint, fast fade back, UV protection, blue light control, everyday comfort. What more c...
25/04/2026

One lens. Five benefits. Adaptive tint, fast fade back, UV protection, blue light control, everyday comfort. What more could you want from your lenses?

Visit us at Richard Fantom Eyecare to discover more!

-daycomfort

23/04/2026

Light can change at any time.
ColorMatic® X is ready for it.
Our fastest self-tinting lens adapts quickly and smoothly, so you stay comfortable, no matter the light.

Book an appointment at Richard Fantom Eyecare to find out more!

*Lens colour and transition speed simulated for demonstration purposes.

22/04/2026

Today is Earth Day - an annual event to demonstrate support for environmental protection and highlight the need for a sustainable future.
I believe we all should do our part in our personal lives and in our businesses. One of the choices we have made is to stock Bird Eyewear frames. Bird Eyewear lead the way in responsible, sustainable eyewear, but do not compromise on wearability, style or price.

We love to hear from you and have added WhatsApp to our contacts to make it easier for you to message us.We want to give...
22/04/2026

We love to hear from you and have added WhatsApp to our contacts to make it easier for you to message us.

We want to give you more so we've introduced RF Eyecare Extra to bring you more news.

Click on the link below and let us know what you want to hear:

Join RF Eyecare Extra to get more.

Address

15 High Street
Bidford
B504BQ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 1pm

Telephone

+441789549409

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