07/08/2026
🍦 What does toothpaste-flavoured ice cream have to do with NHS dentistry?
The University of Lincoln has launched a “toothpaste-inspired ice cream” van as part of its “Strong Roots” campaign to highlight the growing challenges of accessing NHS dental care in Lincolnshire.
It's a creative reminder that sometimes the most effective way to get people talking about serious health issues is to do something completely unexpected.
Could bold campaigns like this help raise awareness where traditional messaging falls short?
Read the full article in the comments!