Clarity Homecare Franchising

14/08/2026

What would our Head Office team tell someone building a home care business?

We asked three people who support Clarity Homecare franchisees from very different sides of the business:

Stuart Waudby, Accounts
Lois Manwaring, Head of Training & Compliance
Phil Mason, Business Development Manager

Each shared one care business tip from their area of expertise.

Click through to read what they had to say.

05/08/2026

Starting a regulated home care business can feel overwhelming, especially if you are new to the care sector.

There is registration to understand.
Compliance to get right.
A local reputation to build.
A care team to recruit.
Enquiries to track.
Operations to manage properly.

Our senior management team has over 30 years of experience in domiciliary care, with home care businesses delivering over 35,000 care visits every week.

We support franchisees closely as their branches grow.

This carousel shows the practical support behind a Clarity Homecare franchise, and how we help franchisees build a well-structured care business from day one and beyond.

29/07/2026

This heatwave is a good reason to check on your older loved ones today. 🌞

Not just to ask, “Are you drinking enough?”

But to actually notice:

If the glass beside them is still full?
If the room is too warm?
Are they more tired than usual?
Have they avoided drinking because getting to the toilet feels difficult?

Dehydration in older adults can be easy to miss, especially in hot weather.

Our latest blog explains why it happens and what families can look out for.

Read it here:

Learn the causes, signs and symptoms of dehydration in older adults, when to seek help, and practical tips to keep older adults hydrated.

28/07/2026

This week, we’re featuring Clarity Homecare Boston

Led by Franchise Director Gideon Hall, the branch has seen a compound monthly growth rate of 20.91% since joining the Clarity Homecare network in March 2025.

But the story is not only in the growth figure.

It is in how that growth has been built.

In this carousel, Gideon shares what has challenged the branch, what has helped it grow, and why carer welfare sits at the centre of how Boston is building its business.

20/07/2026

When a family starts looking for home care, they are usually not ready for a sales pitch.

They are trying to understand what kinds of help exist, what each type of care means, and where to begin.

Our latest guide breaks down the different types of home care, from visiting and live-in care to personal, respite, and end-of-life care.

For our franchisees, content like this does more than explain services.

It helps local branches appear with clear answers when families search for home care.

Read the guide here: https://clarityhomecare.co.uk/advice/types-of-home-care/

Learn about the different types of home care, how each one works, and which option may be most suitable for you or your loved one.

09/07/2026

Please join us in welcoming Clarity Homecare Northampton to our franchise network. 🎉✨

The team has completed its full Head Office training and is now ready to support clients across Northampton and the surrounding areas.

They have spent the past few weeks learning what sits behind a well-run home care branch, from care standards and leadership to local business development and daily operations.

We are delighted to see another Clarity Homecare branch ready to bring home care closer to local families.

08/07/2026

𝗗𝗮𝘆𝘀 𝟰–6 𝗼𝗳 𝗖𝗮𝗿𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗿'𝘀 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗧𝗿𝗮𝗶𝗻-𝘁𝗵𝗲-𝗧𝗿𝗮𝗶𝗻𝗲𝗿 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲

The final three days of training brought our new franchisees into the Care Manager side of running a branch.

Alongside Lois Manwaring, our Head of Training & Compliance, the teams worked through the key areas a Care Manager is responsible for, including:

🔸Recruitment.
🔸Care planning.
🔸Risk assessments.
🔸Complaints.
🔸Staff support.
🔸Keeping the right records.

They also completed hands-on Train-the-Trainer sessions in CPR, safe moving and handling, equipment use and mobility assessments.

A Care Manager shapes far more than the rota.
They help set the standard for how care is delivered across the branch and leave ready to train their own teams properly.

03/07/2026

𝗗𝗮𝘆 𝟯 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴

Day three focused on the systems and marketing behind a well-run care branch.

Franchisees explored clear roles, accurate records, and systems for care delivery, rotas, payroll and invoicing.

They also looked at how families find care locally, through Google, reviews, social media, leaflets and useful website content.

At Clarity Homecare, we help franchisees build a branch that is organised behind the scenes and visible in the local community.

01/07/2026

𝗗𝗮𝘆 𝟮 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴

Day two focused on how to grow a branch locally.

From understanding their market and competitors to building relationships with local referrers, franchisees began turning ideas into a practical 30-day plan.

Growth comes from knowing your community, showing up consistently, and following up on what works.

We help franchisees start building local awareness through clear, focused action.

29/06/2026

𝗗𝗮𝘆 𝟭 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴

We welcomed new franchisees from 𝗧𝗲𝗹𝗳𝗼𝗿𝗱, 𝗡𝗼𝗿𝘁𝗵𝗮𝗺𝗽𝘁𝗼𝗻 and 𝗧𝗼𝘄𝗲𝗿 𝗛𝗮𝗺𝗹𝗲𝘁𝘀 for their first day of Business Development training.

Day one is about the 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿’𝘀 𝗿𝗼𝗹𝗲: leading the team, protecting care quality, making sound decisions, and understanding the numbers.

From care hours and recruitment to pricing, margins and cash flow, they began learning how daily decisions shape a branch’s future.

At Clarity Homecare, we help franchisees build the knowledge behind a well-run care branch from day one.