Phoenix Health & Fitness

Phoenix Health & Fitness Strong in business. Struggling in the body. We fix that. No chaos. Just clarity.

Bespoke coaching for neurodivergent leaders and professionals ready for peak physique, peak performance and peak potential.

11/08/2026

When we first started with this Viking press I'm pretty sure we started with next to nothing on it because the machine weighs 45 kg on its own. Now we're up to 85kg and had a PB today again with that.

10/08/2026

When you love what you do, you never work a day in your life.

When your clients are working hard, constantly progressing but having a laugh at the same time it doesn't feel like work to them either.

This session today was an absolute belter and hard work, and despite the fact Sara came straight from a night shift, we laughed the whole way through.

And collected a couple of PBs. And this is why I'm selective about who I work with.

Well done .hamilton55

16/07/2026

"NOW IT'S GETTING SERIOUS"

85kg squat. 85kg Deadlift. 40kg Bulgarian Split Squats.

At 60kg bodyweight 👀

All achieved while renovating a house, running a blended family, and commuting to a job that she openly hates.

The gym became the one thing that belonged to her.

She bought a lifting belt and said "Now it's getting serious".

That's not just a purchase. That's an identity shift!

You're not buying a training plan. You're buying back energy, freedom, confidence, and identity.

Yes the numbers look good, but the upgrade to You 2.0 is a whole other level.

15/07/2026

Does "Wired But Tired" describe your entire week?

Comment yes or no.

14/07/2026

----- 𝗜 𝗾𝘂𝗶𝘁. 𝗜 𝗴𝗶𝘃𝗲 𝘂𝗽. 𝗜'𝗺 𝗱𝗼𝗻𝗲. -----

There was a time when I almost sacked the business off entirely.

Not because the training side wasn't working. That was flying. Clients were getting incredible results. Safe to say they still do. Better than ever even.

It was because I couldn't ask for help. Couldn't admit when something wasn't working. I'm a fighter, a relentless grafter and stubborn as hell.

I'd push through admin, marketing, and the parts of running a business that don't come naturally to my ADHD brain, running on willpower and stubbornness. But willpower doesn't last forever. And I'd burn out.

That nearly broke the exact thing I'd built to help other people from giving up. Oh the irony.

The thing that turned it around though wasn't more willpower or discipline. What turned everything around was finally applying the same principle to myself that I'd been coaching to my clients for years.

Build the system around the brain not force the brain to fit a system that was never built for it.

Took me an embarrassingly long time to take my own advice. But the thing that was my biggest downfall and weakness became one of my greatest strengths.

Has there ever been a time when you almost quit something because of how you were trying to do it, not what you were doing?

10/07/2026

THE 30-DAY CHALLENGE.

You know that moment when you catch yourself in a window or a mirror and the person looking back doesn’t feel like you?

If you’re a neurodivergent professional who’s tried, properly tried, and ended up further away than when you started, it’s not that you’re lazy, and it’s not that you don’t want it.

It’s that everything you tried was built for a brain that runs in a straight line.

Yours doesn’t.

Here’s what the 30 days looks like.

A training plan built around your actual life.

Nutrition that survives the worst days, not just your best ones.

Confidence built on reality, not affirmations.

Daily contact with me, not a chatbot, not a group of strangers.

£99 deposit, do the work, get it back. It's that simple.

Comment PERFORMANCE or DM me PERFORMANCE and I’ll send you the full breakdown.

10/07/2026

What’s the one piece of generic fitness advice that’s never worked for you?

09/07/2026

If being neurodivergent and starting strong Monday and falling off by Thursday sounds familiar I built something to break the cycle.

DM "PERFORMANCE" to get an early heads up.

09/07/2026

I've spent years watching brilliant, successful neurodivergent people beat themselves up because they struggle to stick to a generic fitness plan.

The start Monday and fall off by Thursday loop is destroying people confidence, productivity, energy and performance.

So I built something to break the cycle.

Completely different to how the industry operates.

And I'm sharing the details tomorrow.

If you fancy a heads up before it goes live, comment or DM me the word "PERFORMANCE"

Address

Bridgend

Telephone

+447518925648

Website

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