18/06/2026
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Every year, we hear stories of people losing their lives while swimming in the seas around the UK.
Some of these tragic deaths are attributed to rip tides or rip currents, as they are also known. Rip tides are strong currents of water that flow from the shore out to sea. They are powerful and quick enough to drag a person out to deeper water.
Rip currents can be challenging to spot. You can sometimes spot frothy or swirling water forming a channel from overhead, but this is more difficult to see from the shoreline.
What to do if you find yourself caught in a rip tide:
⚠️ Call loudly for help.⚠️ If you have something buoyant to hold on to like an inflatable or a surfboard, keep tight hold of it.
⚠️ DO NOT swim against the current towards the shore. This is often people’s instinct, but typically people are not strong enough to swim against a rip current.
⚠️ Swim parallel to the shoreline so that you swim out of the rip current and not against it.
⚠️ Once the rip current is no longer pulling you, swim towards the shore. Switch to swimming parallel again if you begin to feel a pull again.
⚠️ If or when you can stand, wade rather than try to swim to anchor your body.
Water safety at the beach tips:
⚠️ Choose a beach that is patrolled and monitored by lifeguards. They will look out for rip tides and be your first responders if anything happens.
⚠️ Always swim between the red and yellow flags, as this area has been designated safe to swim.
⚠️ If you see a wind sock that shows a strong wind blowing in the direction of the sea, do not take inflatables into the sea as they could be dragged out to deeper water.
⚠️ If you see anyone else in trouble, alert the lifeguards or call 999 and ask for the coastguard.
You can find out lots more about water safety and Drowning Prevention Week at Royal Life Saving Society UK - RLSS UK