31/05/2026
Most founders don’t need more ideas.
They need more clarity.
I was reminded of that while buying new glasses this week.
The lesson wasn’t about lenses.
It was about constraints.
Good decisions start by understanding what’s actually true about your situation:
Your time.
Your capacity.
Your priorities.
Your non-negotiables.
Once you’re clear on those, the right decision often becomes much easier.
Sometimes the most valuable thing isn’t another option.
It’s the clarity to choose between the options already in front of you.
That’s the work I love doing with founders.
