16/08/2026
TURNS OUT, I COULD BE SELLING YOU MORE STUFF... I get A LOT of emails from people trying to sell me stuff, improve my SEO (which I could probably do with), partner with me etc. I tend to ignore 99.89% of them.
Over the course of a couple of weeks in August, however, I got a number of emails from someone who was very keen to design content for me to put on the screen in my waiting area. Apparently, “it upsells more than people expect... if it's kept current”.
After her unsolicited emails went unanswered, Angela* wondered if there was a better person at Mourne Yoga she should be reaching out to.
I took a Ha-breath and replied:
"Hi Helen*
Thanks for your emails. I run the studio here.
The thing about yoga is that it's a practice of reducing external distraction and stimulus that agitates our already very distracted minds. As such, we don't have screens here advertising more stuff for people to consume. We offer a quiet space in which people can tune into themselves and find a little peace.
You'd be very welcome to come along and try a class if you're in the area.
With warm wishes
Lorna"
So why am I sharing this with you?
Because when people wonder what to expect when they come here to practise Yoga, Pilates or Strength work, it's not just about the movement and physicality.
You're welcomed into a space where there is little distraction. Little fuss. Warm people. Space to chat. Space to be quiet. And a space where we're not constantly trying to sell you something else.
No branded tote bags. I stopped selling mats a couple of years ago because we have them here and you can borrow one. When I have extra homegrown veg, I share it out.
I'm not interested in creating more things for you to consume just because I have your attention.
You don't need Yoga socks. You don't need LuLu leggings. You definitely don't need Mourne Yoga lip balm.
All you really need to do for yourselves is turn up.
*Names have been changed for anonymity