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ENTER THE DEN 💪🏾 COMING SOON
The premium place to train in FY7
Performance | Mindset | Wellness
Join the den 👇🏾 by

30/08/2026

I’M ABOUT TO MAKE LESS MONEY ON PURPOSE.

Yes, you read that correctly 😂

Between personal coaching, transformation programmes, DND, The Den and my PT Academy, I’ve built several different doors…

Then expected you to know which one to walk through.

Helpful, Daniel. Very helpful 😂

So, from tonight, I’m removing the guesswork.

You don’t need to understand everything I do.

You don’t need the perfect goal.

You don’t even need to feel ready.

You just need to tell me what you want to change.

Maybe you don’t feel comfortable in your body.

Maybe you’re tired of starting again every Monday.

Maybe ordinary gyms leave you feeling lost or uninspired.

Maybe you need structure, accountability and people who genuinely notice when you’re not there.

Maybe you love fitness and want to turn it into qualifications, opportunities and an income.

Or maybe you can’t explain it yet.

You just know you want more.

I understand that feeling more than you probably realise ❤️

Your problem might not be motivation.

You might simply need the right plan, place and people.

So, DM me ONE word 👇

BODY.

STRUCTURE.

PLACE.

CAREER.

Or simply…

START.

I’ll personally ask you three straightforward questions.

Then I’ll tell you which ONE route I genuinely believe will help you most, what it involves, what it costs and what happens next.

If it’s personal coaching, DND, The Den, a transformation programme or my PT Academy, I’ll explain why.

If I don’t believe you need anything I offer, I’ll tell you that too.

I can’t promise to make you love burpees. I’m good, but I’m not that good 😂

But I can promise to listen properly.

I’m a people pleaser at heart, but I would rather lose a sale than lose your trust.

No guessing.

No pressure.

Just one honest conversation with someone who genuinely wants to see you win.

You don’t need to change your entire life tonight.

But one message could completely change what happens next.

I’m replying personally tonight.

Which word are you sending me? 🦁

24/08/2026

THE DEN DOES NOT OPEN WITH ANOTHER MEMBERSHIP OFFER.

IT OPENS WITH 42 DAYS OF COACHING.

On Monday 21 September, I am not simply handing people a key and hoping they use it.

A key gets you through a door. It does not coach your training, give you direction with food, put recovery into the plan or notice when you have quietly stopped showing up.

PROJECT 42 does.

For 42 days, you receive:

✓ Coached training inside The Performance Den
✓ Nutrition coaching
✓ Recovery inside The Zen Den
✓ Accountability, access and support from start to finish

If you want to reduce body fat, get stronger, move better and stop wasting months guessing, this is what I built.

I have spent eight years coaching hundreds of people and building fitness communities in Fleetwood. PROJECT 42 is the strongest opening programme I know how to deliver.

📍 The Den, Lofthouse Way, Fleetwood, FY7 6ST
🗓 Starts Monday 21 September
⚠️ Opening intake with limited coaching places

DM “42” NOW.

I will send you the exact price, timetable and full breakdown. If it fits, I can secure your place tonight.

30/07/2026

PROJECT 42

For those tired of starting again.

We won’t promise six-packs in six weeks.

We won’t ask you to live on chicken and broccoli.

We won’t tell you to be perfect.

Instead, together we’ll build something you’ve probably struggled to build on your own…

Consistency.

Because when you can master that over the next 42 days, the weight loss, confidence and strength become the result—not the goal.

If you’ve been waiting for the right time…

This is it.

Project 42 starts soon, and places are deliberately limited so every person gets the coaching and support they deserve.

If this feels like the sign you’ve been waiting for, don’t ignore it.

📩 Comment “42” or send us a DM with “42” and we’ll send you all the details.

10/07/2026

Gym ho in us all want to shine 🪩🕺

Haha ! We all got them thoughts 😅😂
here.she.is

let’s go werk it

this is the kind of fun energy you can expect at

You can start training now at DND@The Den when you sign up
To The Founding 50

Link in bio.
Let’s ROAR!

08/07/2026

🧡 reminder: a feeling of true self confidence?

Comes from being authentic.

doing what you say you're going to do.

holding yourself accountable.

and finding others who love you just the way you are

that's the family we're building at The Den.

A family, a pack, you are proud of and proud to be a part of.

See you in The Den.

Let's ROAR.

Want to be the first to enter The Den?

Head to the link in our bio.

05/07/2026

PT. 2 THE BEFORE PHOTOS… what we’re working with

FROM EMPTY BRICK & DUST TO YOUR DEN 🐆

we're grinding, building Fleetwood's premium training & recovery space

Looking for one place with:
- Gym
- Top quality PTs
- Training - functional, hyrox, HIIT
- Pilates / Yoga
- Recovery - sauna + ice bath
- Grab a protein shake + coffee

??? Welcome to

The Den

a space for people to train hard, recover deeply, connect honestly, and become their strongest selves.

Every decision we’re making is with our future community in mind.

The Den is NOT just another gym.

It’s a home for people who want more from themselves and from life.

The exciting part?

We’re building this with you.

So we’d love to hear from the Pack...

👇 What would YOU love to see inside The Den?

Drop your ideas below.

This is your chance to help shape the future of The Den.

The roar is getting louder.

🖤 Join The Pack.

03/07/2026

👉🏽 SWIPE for the fierce inspo you needed today!

1. You are the main character.

2. Power is calm, not chaos.

3. Be fu***ng authentic. (pls)

4. Discipline.

5. the comeback is always stronger than the setback.

It's time to roar.

Want to be the first to enter The Den?

Head to the link in our bio.

Let's ROAR!

Lucy

01/07/2026

🚨 WIN ENTRANCE TO THE DEN!! Fleetwood's newest, most premium place to train, recover & connect.

Worth over £480 😏

We're giving away a 3 month membership to The Den for FREE!! Opening July 2026.

How to enter?
✔️ Follow
✔️ Like,
✔️ Comment + tag friends who’d love to join!
1 tag = 1 entry

The more you comment - the more entries you have and the higher chance of winning !

Bonus entry?
🏅 Save this post & share to your story

WINNER DRAWN:
01 august 2026

What is The Den?
Performance, training, gym, wellness all in one!
💪🏽 Private Gym floor acces
🏋🏽‍♀️ Functional training space
🐆 Weekly coached classes by top PTs
💕 Pilates + yoga classes
🔥 Sauna + ice bath recovery (phase 2 opening)
☕️ Protein + Coffee bar (phase 2 opening)

The newest, most exclusive place to train.

Let's build the greatest pride Fleetwood has ever seen!

Good luck 🥳 It's time to ROAR.

Dan Den
xx

29/06/2026

The cost of your dreams? Being “cringe”

Taking risks

Facing embarrassment

And putting yourself out there

But one things for sure

Either the fear goes away, or the opportunities will

So if you’re looking to get fitter,

Start a new business,

Start posting online,

Try a new sport …..

The cost of seeming “cringe” will always be worth it

When your dreams come true

I’m bringing you on the journey building mine …

Follow to see Fleetwood’s most premium performance and recovery space take shape

Want to be the first to enter? Head to the link in our bio 💪🏽

Dan xx

26/06/2026

👉🏽 THE DEN MOOD - Our spaces & their vibe

More than a gym.

The Den is a place to grow, connect, recover, learn, and become your fiercest self.

Here's what lives inside The Den,

and what awaits you when you join The Founding 50:

🪷 The Zen Den

Slowwww down to level up.

A space for movement, mindfulness, recovery, connection, and balance.

Yoga, pilates and our space to connect.

🦁 The Performance Den

Functional / Hyrox training space for our group sessions.

Build strength, confidence, discipline, and self-pride.

Transform your body and discover what you're truly capable of.

🎓 The Den Academy

Learn, develop, and create new opportunities.

From aspiring coaches to experienced professionals, growth starts here.

We’re creating the best next generation of PTs.

⚡ DND @ The Den

A premium training experience on the top floor aka “The Gym”

Private, focused, elevated, and designed for those who want the very best.

🐺 The Club Den

Community at the heart of everything.

Run clubs, events, conversations, and giving back.

Because nobody grows alone.

🌞 The Wellness Den

Sauna, ice bath, holistic therapies, healing, and

Recovery is part of the grind.

Spaceeee to reconnect with yourself.

This isn't just a building.

It's a place where people come to grow stronger

physically, mentally, emotionally, and socially.

The future is being built.

The Pack is growing.

🖤 Enter The Den - link in bio!

Address

Lofthouse Way
Fleetwood
FY76ST

Telephone

+447467851628

Website

facebook.com

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