16/05/2026
Did you know we have a webpage dedicated to informing brands and the media of image guidelines for safer sleep?
Every time and everywhere we show images of babies, we have an opportunity to educate families on safer sleep practices.
That’s why we’re here to support brands and the media on how to select images that encourage safer sleep, and ultimately save babies’ lives.
We see for ourselves, and are notified often, of hundreds of images of babies that don’t portray safer sleep practices. Previous research conducted by The Lullaby Trust found that a third of media images of babies used in consumer magazines and online, didn’t follow safer sleep advice.
With your support, we can tip the balance towards safer baby imagery. Our image guidelines 🔗 https://bit.ly/4cAqofk