10/08/2026
Running your own business is great.
Apart from the bits where it’s absolutely grim.
The stress. The uncertainty. The constant feeling that there’s something else you should be doing. Fixing one problem just in time for another one to pop up.
And the strange pressure of knowing that if you want this thing to work, nobody is coming to do it for you.
You just have to keep pushing.
Some weeks you feel like you’re building something incredible. Other weeks you wonder what on earth you’re doing.
I don’t think that side of running a business gets spoken about enough.
Booyah has come a long way, and we’re incredibly proud of what we’re building - but there’s a lot that happens behind the bottles, posts and nice-looking bits you see online.
Anyway, back to work 🫡
