Positive Impact

Positive Impact Positive Impact is a specialist, vision-care company, dedicated to help grow the business of its clients through in-practice sales and training.

Positive Impact was established by Nick Atkins and Maxine Green. Who between them they have over 50 years experience in both retail optics and the optical industry, the majority of which was spent in senior sales, marketing and professional services roles. Our sales calls are delivered only by experienced sales professionals with extensive knowledge of the ‘eye business’. Our in-practice training

is delivered by qualified ophthalmic professionals. Positive Impact believes that sales are built upon good relationships and mutual respect. We also believe that face-to-face meetings are the most effective way for people to communicate and develop the trust needed to generate sales. Our Vision is:

To work in partnership with our clients with a single-minded purpose and passion to achieve commercial goals
To deliver a sales strategy and infrastructure on brief, on budget and on time which, through effective product detailing, will drive sales and generate profit
To provide a flexible and cost-effective approach to your sales needs
To create innovative strategies that will positively impact opinions, perceptions and increase demand for our clients products or services

Our core services are:

Face-to-face vision-care sales calls
In-practice training and CET delivery
Virtual sales solutions
Product Evaluation Groups

⚠️ Online Ordering Platform MaintenancePlease note that our online ordering platform will be unavailable from 4:00pm tod...
24/07/2026

⚠️ Online Ordering Platform Maintenance

Please note that our online ordering platform will be unavailable from 4:00pm today while we carry out scheduled maintenance.

If you need to place an order during this time, please contact our team and we'll be happy to help:

📞 01424 851375
📧 [email protected]

We apologise for any inconvenience and appreciate your patience while we make improvements to your online ordering experience.

📢 Don't forget to register!With Dry Eye Awareness Month underway, now is the perfect time to refresh your approach to on...
20/07/2026

📢 Don't forget to register!

With Dry Eye Awareness Month underway, now is the perfect time to refresh your approach to one of the most common yet complex conditions seen in practice.

Join Nick Atkins for our upcoming interactive CPD webinar:

👁️ Managing Dry Eye Disease: A Circle of Care®
📅 Wed 22nd July
🕡 6:30pm
🎓 1 Interactive CPD Point

Discover a practical, evidence-based approach to dry eye management, covering:

✔ Heat therapy
✔ Lid massage
✔ Lid hygiene
✔ Ocular lubricants and sprays
✔ Oral supplementation

You'll also gain practical advice on improving patient communication, encouraging treatment compliance and building personalised management pathways that deliver better long-term outcomes.

Whether you're looking to strengthen your dry eye service or simply update your knowledge, this webinar is packed with insights you can put into practice straight away.

🔗 Reserve your place today!
https://attendee.gotowebinar.com/register/4543617908822805853

July is Dry Eye Awareness Month – the perfect opportunity to refresh your approach to one of the most common yet complex...
08/07/2026

July is Dry Eye Awareness Month – the perfect opportunity to refresh your approach to one of the most common yet complex conditions seen in practice.

Dry eye disease is often described as a cyclical condition, with tear instability, inflammation, evaporation and ocular surface damage all contributing to an ongoing cycle of symptoms. That's why effective management requires more than a single solution.

Join Nick Atkins for our interactive CPD webinar:

Managing Dry Eye Disease: A Circle of Care

This 1-point CPD session will explore a practical Circle-of-Care® approach to dry eye management, helping you identify root causes and build personalised treatment pathways using:

✔ Heat therapy
✔ Lid massage
✔ Lid hygiene
✔ Ocular lubricants and sprays
✔ Oral supplementation

You'll also gain practical tips on communicating treatment options, improving patient compliance and supporting long-term outcomes.

📅 Dry Eye Awareness Month
🎓 1 Interactive CPD Point
👁 Suitable for Optometrists, Dispensing Opticians and Contact Lens Opticians

Register today and discover how a structured Circle-of-Care® approach can help deliver better outcomes for your dry eye patients.

https://attendee.gotowebinar.com/register/4543617908822805853

📢 Dry Eye Awareness Month is just around the corner.It's a great opportunity to shine a spotlight on dry eye disease, ed...
26/06/2026

📢 Dry Eye Awareness Month is just around the corner.

It's a great opportunity to shine a spotlight on dry eye disease, educate patients about the signs and symptoms, and reinforce the importance of proactive ocular surface care.

We're interested to know - how is your practice planning to get involved this July?

Whether you're launching a dedicated campaign, educating patients in practice, or simply starting more conversations about dry eye, every effort helps raise awareness and improve patient outcomes.

Share your plans in the comments below 👇

A fantastic day of learning, collaboration and dry eye discussions at last week's Specialist Club! 👏With another full ro...
19/06/2026

A fantastic day of learning, collaboration and dry eye discussions at last week's Specialist Club! 👏

With another full room of engaged practitioners, expert-led lectures and practical workshops, it's easy to see why these events continue to be so popular. This is our second *extra* date this year!

Thank you to everyone who joined us and contributed to another valuable day of education and knowledge sharing focused on delivering outstanding patient care.

Missed out? There's still plenty more dry eye and myopia management education to come at our Annual CPD Conference on 5th July.

📍 National Conference Centre, The National Motorcycle Museum
🔗 Link to book: https://www.independentsday.co.uk

Dry eye management doesn't stop at the ocular surface.Introducing Super Omega Eye Vitamins – a clinically supported, pla...
17/06/2026

Dry eye management doesn't stop at the ocular surface.

Introducing Super Omega Eye Vitamins – a clinically supported, plant-based supplement designed to help restore tear film balance and support natural eye hydration from within.

Powered by wild-harvested Finnish Sea Buckthorn Oil, rich in Omegas 3, 6, 7 & 9, plus lutein and zeaxanthin, Super Omega helps support long-term ocular surface health while delivering key nutrients for overall eye longevity.

✔ Supports natural lubrication
✔ Helps improve tear film quality
✔ Clinically shown to reduce dry eye symptoms
✔ Vegan, allergen-free and preservative-free

A valuable addition to your dry eye treatment pathway.

You can read the supporting clinical research for Sea Buckthorn here:

https://pubmed.ncbi.nlm.nih.gov/21832964/
https://www.sciencedirect.com/science/article/pii/S175646462300573X

This weekend, Bayfields Opticians officially launched the   at their “Best in Town” event — and what a fantastic respons...
15/06/2026

This weekend, Bayfields Opticians officially launched the at their “Best in Town” event — and what a fantastic response it received!

Maxine and Nick were genuinely delighted by the enthusiasm shown by the Bayfields team. Even before the launch, many colleagues were already familiar with the through patient enquiries, with customers actively seeking out this optician-only device from their stores.

That existing awareness made for a particularly exciting launch, with several team members deciding to order their own wand after seeing it demonstrated!

It’s always rewarding when both eyecare professionals and consumers recognise the value of a product designed specifically to support dry eye management and to aid compliance.

Thank you, Bayfields, for such a fantastic launch. We’re excited to see where this journey takes us next. 👏

Shout out for this weeks Optician Magazine 📢 It's a   special, so if that's your bag, then we suggest you get your hands...
04/06/2026

Shout out for this weeks Optician Magazine 📢

It's a special, so if that's your bag, then we suggest you get your hands on a copy.

Great coverage for our ever expanding product range too.
1st. Peep Club on the cover with the phenomenon that is the Heated Eye Wand
2nd. Showcase of the unique and novel and
3rd. featured in the review of the latest solutions

If you want to find out more about our unique and extensive range of dry eye diagnostics and treatments, sold only through , then get in touch - [email protected]

We're pleased to share our patient-friendly webinars throughout   - with some fantastic expert speakers.Designed to supp...
02/01/2026

We're pleased to share our patient-friendly webinars throughout - with some fantastic expert speakers.

Designed to support the conversations you're already having in practice, these sessions help patients better understand dry eye disease and take meaningful steps toward care.

We invite you to share these free, educational events with your community. They could also be a great resource for your front of house and optical team.

Get more info and registration link: https://www.dryeyezone.co.uk/dry-eye-january

TFOS DEWS III is here - but what does it mean in practice?Join our webinar with Prof. James Wolffsohn for a clear, exper...
19/12/2025

TFOS DEWS III is here - but what does it mean in practice?

Join our webinar with Prof. James Wolffsohn for a clear, expert-led breakdown of the latest updates in dry eye diagnosis and management, including refinements to assessment, symptom evaluation, and subclassification to support more personalised care.

📅 8th January | ⏰ 6:30pm
🎓 1 CPD point available

Register now: https://attendee.gotowebinar.com/register/403235345222544727

Because clearer diagnosis leads to better dry eye care.

Address

Swallow House, Theaklen Drive
Hastings
TN389AZ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+441424851375

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