White Feather Funerals

17/06/2026

If you are interested in an unattended cremation - please ask your local independent funeral director.

Greater transparency is required from these national on-line companies.

Families are not told that if they use one of these companies that their loved one:

- Won’t be washed and dressed.
- ⁠Won’t be able to be visited in a chapel of rest. These companies have warehouses & call centres, not funeral homes.
- ⁠Won’t have any items placed in the coffin with them that may bring comfort to their family.
- ⁠Won’t (unless they live nearby) be cremated in the county they’ve lived in.
- ⁠Won’t be alone, often when being transported may be onboard with up to 5 other people.

Any local independent funeral director can provide an unattended cremation, if that is what the family want. But with lots of personal options, personal service (you get to meet the people looking after your loved one and can visit where they are being cared for) and usually for considerably less £ than the nationwide online operators.

Hopefully this upheld ASA complaint will help to push for greater transparency.



https://www.independent.co.uk/news/uk/home-news/pure-cremation-advert-banned-funeral-b2996765.html?fbclid=IwZnRzaASfZvdleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEeDBGyv2gAb_cD-4fbiRuhiOOMblMcBmVD8JR3PG8fhGwVxpkJ_UJwl4QBU18_aem_7UTq419QCLoqghs3ruai4w

Pure Cremation’s advert has been pulled be regulators for claiming an attended funeral service was part of its standard plan

16/06/2026

Celebrating Sussex Day 2026. Proud to be a resident & business owner in this lovely county.

15/06/2026

Fancy a challenge?! Still time to sign up.
Proud to sponsor this OutOfTheBlue run yet again. A foundation to raise funds for some amazing charities set up by the wonderful Katie Beckett & Lex Beckett in memory of Will Beckett who took his life. So much good has come from something so devastating.

It’s a wonderful run in a beautiful place and will raise funds to support people bereaved by su***de.

What are you waiting for?!

***deawareness

Ten days to go to the Out Of The Blue run, time to book your place! 💙 Thank you to all out sponsors 💙
https://www.nice-work.org.uk/e/out-of-the-blue-battle-10k-and-5k-9421

14/06/2026

For anyone missing their mum and ringing her up to chat. How about writing her a card?

Even if she's not here, she still matters.

Continue the conversation with a Miss You Mail card.

10/06/2026

At White Feather Funerals we believe that we should honour someone’s final journey to their place of rest.

Which is why we always page (walk) the hearse through Heathfield as a mark of respect.

We ask that you are patient, as simple acts of courtesy can mean a great deal to grieving families.

So please do not cut into the cortege, overtake or sound your horn. Please show respect & consideration. Thank you.

08/06/2026

Birthday wishes to the youngest member of the White Feather team, my son Hector who is learning how to care for & support local families. At 19 he is showing the maturity required to work in this business.

Happy birthday Hector!

Our family caring for yours.

03/06/2026

Always so grateful for families sharing their experience. I know we have done a good job, when they have felt supported at such a difficult time.

03/06/2026

There are so many ways to personalise someone's funeral. You don't necessarily have to hold the service in a traditional venue like a church or a crematorium. It can be an intimate gathering (as shown in this film here) or a lavish affair. The venue, the music, the images, the coffin, the service sheet are all examples of how you can reflect the personality of the person, whose life you are celebrating.

A local, independent, family funeral director like White Feather can support you in creating the perfect send off. We don't have sales targets to meet or shareholders to keep happy, so we can do whatever is right for your family.

We are members of SAIF which means we adhere to a strict code of practice and are regularly inspected.

Our family looking after yours.

30/05/2026

Love this.

Often people place letters in the coffin with their loved one. It’s a wonderful way to say all the things that you wished you had said or to tell them how much you love and miss them.

A really useful exercise to help with their grief.

What would you like to tell your Dad if he is no longer here? Maybe a Miss You Mail card this Father’s Day might be helpful?

29/05/2026

Every funeral should be unique to reflect the individuality of the life you are celebrating. You can choose where you hold the service; a colour theme; music that reflects that person; a choice of vehicle; have live music; audience participation; art installations; photo tributes...the possibilities are endless.

A good funeral director will listen carefully, give you all the options and work with you to provide a bespoke funeral for your loved one and your family. We don't do packages here at White Feather, because we don't believe a generic package is right for a unique individual. We like to start from scratch every time to ensure your person gets exactly the right funeral for them.

As a local, independent family run funeral director and part of the community here in Heathfield, we are committed to providing compassionate support during this difficult time. Always available for a chat and to answer questions - why not get in touch on 01435 408650.