Beet It Sport

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Beet It Sport

07/09/2026

“Beet juice!?” “I have one every day” 😍🫜💪🏻

has spoken about making beetroot part of his daily routine - and when you see the physical demands of performing at that level, it’s easy to see why.

His performances demand endurance, intensity and consistency.

Beetroot has become part of how one of the world’s most recognisable drummers prepares to perform at his best. 🥁

We aren’t sure which shots uses but we of course recommend ours - but here’s why:

‘s Nitrate 400 beet shot is world-leading, providing a consistent dose of nitrate every time, and used by over 500 elite athletes and teams for over a decade. ❤️🫜💪🏻

Nitrate levels in beets varies a lot, so we source high nitrate beetroot and we control nitrate levels so you always get 400mg of nitrate in our shots. Are products are also certified by ❤️

18/08/2026

Beets and nitrate got a shout out on with 🫜💪🏻

But why use beets for performance? Well, beets have nitrate and nitrate can help you LOWER THE OXYGEN COST of exercise.

That’s why thousands of athletes have been buying our Nitrate 400 shots for years.

Try some today: beet-it.com ❤️

16/07/2026

One gel, two jobs. The natural evolution of energy gels. ⚡️🌱

Most energy gels only give you carbs. The Beet It Sport Nitrate Energy Gel gives you 30g of natural carbohydrate to fuel the effort, plus 100mg of dietary nitrate to help top up your nitric oxide levels as you go. 💪

Quick note on the nitrate, because we know you know your numbers. The gel is not meant to be your full nitrate dose on its own. The proven approach is still the same: load and prime with the shots at the usual optimal dose (around 400mg), then use the gels to "top up" that nitrate during the effort, one or two an hour, exactly like you'd use any other carb gel. The difference is that with these you also get 100mg of natural nitrate every time, not just sugar.

Nitrate availability tapers over a long session, so topping up during exercise, not just before it, helps keep the benefit working deeper into the race (Tan et al., 2018).

Just four natural ingredients: brown rice syrup, agave syrup, beetroot juice, lemon juice. Informed Sport certified.

Shots to load. Gels to top up. Fuel and nitrate in one.

07/07/2026

Beetroot for athletes is trending - and for good reason.

New Scientist has published a new article exploring beetroot juice, endurance athletes and the evidence behind the hype.

For athletes using nitrate products, the key is using them properly - learn how to dose effectively here: https://www.beet-it.com/pages/optimise-dosage

Our Beet It Sport shots are designed to give athletes a clear, reliable nitrate dose when it matters most. ❤️ 💪

Source: New Scientist, Alice Klein, 6 July 2026. Read the full article via New Scientist: https://www.newscientist.com/article/2532642-beetroot-juice-is-trending-its-benefits-go-beyond-the-hype/

06/07/2026

Beetroot, bringing it home? Maybe! 🫜

What we do know is that hundreds of elite athletes use Nitrate 400 to help improve oxygen efficiency - something that can be super important at altitude. 🫡

A news piece this week looked at how England were managing the altitude in Mexico City - thinner air, less oxygen, blood working harder than usual just to keep up. Nitrate from beetroot was flagged as one of the things that can help with that: it supports blood flow, so oxygen gets where it's needed a little more easily. 😍

Order yours today at beet-it.com ❤️

Check out the article here: https://www.espn.co.uk/football/story/_/id/49260461/how-england-overcome-mexico-altitude-world-cup-round-16

02/07/2026

Huge congratulations to Ryder King, fuelled by Beet It Sport, on winning the Maverick Race North Downs 50km.

53km, 1,400m elevation and 30 degree heat in 4hrs 35mins.

Brilliant effort, Ryder.

15/06/2026

"Approaching London I was looking for ways I could find some extra performance gains on race day, and nitrate was by far the most researched supplement that I wasn’t using. It gives me that extra 1% when you really need it" 💪

Charlie Davis did not run 2:14 at the London Marathon because of one perfect session.

That result came from years of steady work: learning the sport, building the miles, recovering properly, and getting enough good days stacked together over time.

Charlie talks about this and lots more in our latest blog - check it out here:
https://www.beet-it.com/blogs/ambassadors/charlie-davis-consistency-race-week-and-the-final-1-beet-it-sport-ambassador

22/04/2026

We have HATS! Come by the stall at to buy one and fuel up!

Limited stock available so come grab them while they’re still here.

❤️💪🏻 🫜

16/03/2026

One of our best tools for RECOVERY is proper nutrition 🍒

For March you can get a full case of our Regen Cherry+ Shots for FREE when you buy a case of energy gels and nitrate shots.

That's 15 shots for free = ~900+ sour cherries for free! 😍

Grab yours here: https://www.beet-it.com/discount/RecoverForFree?redirect=/products/recover-for-free-bundle-2026 🍒🍒

27/02/2026

We are very proud to introduce Gabby Traxler as a Beet It Sport ambassador! 💪 🔥

From pro road racing to elite gravel comps, Gabby Traxler has built a career defined by resilience and endurance.

In our interview this month with Gabby we asked about proudest achievements; what a training block looks like; what advice does she have for other cyclists; why Gabby recommends Beet It Sport products to others, and more!

Check out the blog to read her brilliant answers: https://www.beet-it.com/blogs/ambassadors/gabby-traxler

Address

White's Fruit Farm, Helmingham Road, Ashbocking
Ipswich
IP69JS

Telephone

01473 890111

Website

http://www.beet-it.com/

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